Senior Manager Social Media & Comm Mgmt

Nestle Operational Services Worldwide SA • Bridgewater Township, NJ

1d • $125,434 - $182,401

About The Position

The Senior Manager, Social, Influencer & Creator Marketing leads the enterprise strategy, operating model, and team responsible for social media, influencer marketing, ambassador programs, community engagement, and creator commerce across more than 10 Medical Nutrition and Active Lifestyle brands. The role manages five direct reports and leads agency and cross-functional teams serving HCP, consumer, patient, and caregiver audiences.

The Senior Manager sets portfolio priorities, determines platform and investment strategy, builds team capabilities, and advises senior leaders on audience behavior, culture, reputation, and emerging opportunities. The role connects storytelling and creator content across paid media, CRM, D2C, retail, events, and Sales while maintaining MLR, FTC, adverse-event, and brand-safety requirements.

This position is remote or hybrid depending on the selected candidate’s geographic location, with a strong preference for candidates within commuting distance of Nestlé’s Bridgewater, New Jersey headquarters or another Nestlé entity. It supports Nestlé Nutrition & Health.

Requirements

• At least 10 years of progressive social media, influencer/creator, community, or integrated marketing experience across complex portfolios, including HCP and consumer audiences.
• At least 5 years of people leadership experience and experience setting strategy across 10 or more brands, business units, or audience segments.
• Demonstrated success influencing senior leaders, investment decisions, and competing priorities within a matrixed organization.
• Experience managing HCP influencers and creators in regulated environments, including MLR review, disclosure, content-rights, and brand-safety requirements.
• Strong experience leading teams and managing agencies, budgets, contracts, and cross-functional programs.
• Ability to translate audience, cultural, and performance insights into scalable strategies and measurable business outcomes.

Nice To Haves

• For internal candidates, demonstrated leadership readiness may be considered in lieu of direct people leadership experience, including at least two years of sustained high performance combined with interim leadership, significant cross-functional leadership, formal rotational leadership assignments, or formal employee coaching and development responsibilities.
• Deep expertise in social media, influencer marketing, community management, and creator-led content for HCP and consumer audiences.
• Experience identifying, contracting, and activating credible HCP, patient, and consumer influencers, creators, subject-matter experts, and professional advocates.
• Strong knowledge of regulated healthcare marketing, including MLR review, FTC disclosures, content rights, brand safety, and platform compliance.
• Experience with influencer platforms, social listening and publishing tools, affiliate programs, TikTok Shop, and emerging creator-commerce models.
• Ability to connect organic social and creator content with paid media, CRM, eCommerce, Amazon, retail, and sales enablement.
• Experience developing platform-specific strategies across Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, and Reddit.
• Strong executive communication, creative judgment, stakeholder influence, and people-leadership capabilities.
• Experience in healthcare, nutrition, wellness, CPG, or another highly regulated category.
• Curiosity and practical experience applying AI to content development, social listening, discovery, personalization, measurement, and workflow optimization.
• Proficiency with A/B testing, dynamic content, and reporting.

Responsibilities

• Lead, coach, and develop a team of five across social strategy, influencer marketing, community management, ambassador programs, and creator activation.
• Set portfolio priorities and allocate resources across more than 10 brands with varying audiences, growth objectives, and regulatory requirements.
• Establish operating models, governance, and standards across Brand, Digital, Medical Affairs, MLR, ecommerce, and agency partners.
• Advise senior leadership on social trends, audience behavior, reputation risks, investment priorities, and emerging platforms.
• Define portfolio storytelling strategy and translate scientific, clinical, and product information into platform-specific narratives for HCPs, consumers, patients, and caregivers.
• Lead integrated organic and paid social strategy across Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, Reddit, and emerging platforms.
• Define the role of each platform across awareness, education, community, consideration, conversion, loyalty, and advocacy.
• Establish an integrated content system extending priority stories across organic social, paid amplification, creators, CRM, ecommerce, Amazon, events, and employee advocacy.
• Translate brand objectives into channel, audience, content, and engagement strategies, connecting social with CRM, eCommerce, Amazon, websites, retail, and sales enablement.
• Lead event-based social marketing and 360-degree amplification before, during, and after launches, conferences, partnerships, and experiential activations.
• Partner with Paid Media on audience strategy, paid campaigns, creator amplification, content testing, and optimization.
• Lead full-funnel consumer influencer and HCP creator programs, including talent identification, contracting, briefing, activation, paid amplification, content rights, and performance measurement.
• Identify and activate credible HCPs, subject-matter experts, athletes, caregivers, and consumer creators to develop compelling, compliant, audience-appropriate content.
• Lead and scale ambassador programs through recruitment, onboarding, education, engagement, and long-term relationship development.
• Own the creator-commerce roadmap, including TikTok Shop, affiliate marketing, product seeding, shoppable content, and emerging social-commerce opportunities.
• Integrate high-performing creator content across organic and paid social, CRM, eCommerce, Amazon, websites, retail, and broader brand activation.
• Oversee social listening and community management, translating conversations, sentiment, trends, and competitor activity into actionable business and content recommendations.
• Establish monitoring, escalation, and response protocols for product questions, misinformation, adverse events, and reputational risks.
• Manage agency partners, budgets, contracts, MLR workflows, disclosure requirements, brand safety, and platform compliance.
• Establish measurement frameworks connecting social, influencer, ambassador, and creator-commerce activity to engagement, traffic, conversion, revenue, ROAS, and broader business outcomes.
• Make portfolio-level recommendations on investment, platform participation, agency scope, content priorities, and resource allocation based on audience insights, cultural relevance, business performance, and brand risk.
• Create executive-ready reporting and lead continuous optimization across platforms, content, audiences, creators, and paid amplification.

Benefits

• 401(k) with company match
• Healthcare coverage
• Performance-based incentives
• Broad range of other benefits supporting physical, financial, and emotional wellbeing

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed