Senior Manager, Social & Community — WWE 2K & PGA TOUR 2K

2K • Los Angeles, CA

10d • $153,600 - $230,300 • Hybrid

About The Position

2K is seeking a Senior Manager, Social & Community to lead the community management and social marketing strategy for the WWE 2K and PGA TOUR 2K franchises. This role involves managing a team of Digital Community & Social Media Managers and external agencies to define how 2K engages with players on platforms like Steam, Discord, Reddit, YouTube, Twitch, TikTok, and console storefronts. The position requires a deep understanding of distinct player communities (WWE 2K's creative and roster-focused, PGA TOUR 2K's career players, golf faithful, and course designers) and acting as a player advocate to influence development and marketing teams. The role also involves scaling the brand's voice through social marketing, growing presence, building cultural relevance, and promoting positive sentiment. Key responsibilities include building and scaling channels, managing listening and analytics, and reporting to stakeholders on player needs to drive in-game and out-of-game changes. This is a strategic and hands-on role requiring proactivity, excellent communication, and the ability to navigate ambiguity. The ideal candidate is a sports gaming enthusiast with experience in activating and growing communities in measurable ways, reporting to the Senior Director, Integrated Marketing. The role requires a hybrid work model, with employees expected in the Los Angeles office Tuesday–Thursday each week.

Requirements

• 6–8+ years working in digital community building and/or social marketing roles within gaming, media, or entertainment.
• Experience leading people and/or agency teams.
• Proven track record supporting live service and/or annualized titles.
• Comfort with the cadence of seasons, patches, and recurring launch windows.
• Innate knowledge, experience, and passion for engaging and growing core entertainment communities, developing meaningful ground-floor relationships that create fans for life.
• Skilled at crafting integrated social marketing strategies across channels and touchpoints.
• Deep understanding of community and social platform nuances globally (especially Steam, Reddit, Twitch, YouTube, Discord, and TikTok) and of the creator and influencer ecosystem.
• Strong knowledge and proficiency with community, social, and reporting tools such as LevelUp, Radarly, Discord analytics, Tubular, and Sprinklr.
• Ability to build reports and feedback processes that land with wide cross-functional teams.
• Ability to aggregate, synthesize, and analyze data, and communicate key learnings cross-functionally with a clear point of view and a recommendation attached.
• Excellent written and interpersonal communication skills, with the ability to build long-term relationships with internal and external stakeholders.
• Powerful presentation skills, with the ability to create compelling presentations that support strategy and thinking, and to present to peers, reports, and company leadership.
• Strong team management skills and cross-functional leadership competency, with an understanding of a matrixed organization and how to navigate it while keeping multiple franchises moving at once.
• Ability to make critical decisions quickly, take a measured approach to risk, and have the hard conversations when needed.
• Highly collaborative, intellectually curious, and proactive about reaching out to build key relationships internally and externally.
• Highly organized, timely, and communicative, with the flexibility to pivot when live service realities change the plan.
• Good taste in content and an eye for which community and social approaches will move the needle.
• Willingness to roll up your sleeves and get things done.
• Extensive knowledge of the video game landscape and a wide array of genres and communities.
• Specific enthusiasm for sports games.
• Real interest in wrestling and/or golf fandom and culture.
• Must be legally authorized to work in the United States without requiring current or future employer sponsorship.

Nice To Haves

• WWE 2K and PGA TOUR 2K experience strongly preferred.
• Experience working with global or international teams is a plus.

Responsibilities

• Lead, coach, and develop a team of Digital Community & Social Media Managers across the WWE 2K and PGA TOUR 2K franchises, setting clear goals, growth plans, and standards of excellence.
• Own the community and social operating model for both franchises, including staffing, coverage during live windows, escalation paths, tone of voice, publishing cadence, and moderation standards, and hold agency partners accountable.
• Manage external community, social, and moderation agencies, including scopes of work, budgets, response messaging plans, and moderation guides, primarily for Discord and Steam reviews/forums.
• Serve as the senior community and social voice, making critical decisions, taking a measured approach to risk, and having difficult conversations with cross-functional partners when the player experience is at stake.
• Set the strategy for engaging and building relationships with players across Steam, Discord, Reddit, and emerging platforms, ensuring consistent team execution across both franchises.
• Partner with Brand, Creator/Influencer, Communications, Insights & Analytics, and Development partners to champion player needs and improve game experiences.
• Own the feedback loop for both title communities and find ways to cross-leverage learnings between WWE 2K, PGA TOUR 2K, and the wider 2K sports portfolio.
• Use analytics and social listening tools to identify and quantify player needs, and translate them into regular, decision-ready reporting for stakeholders.
• Guide marketing, social, and communications teams in coordinating and executing community-facing requests of development teams, including patch and season communications, roster and course update messaging, and live issue response.
• Serve as the social marketing expert for both franchises, collaborating with cross-functional teams to prioritize and streamline efforts while managing expectations, timelines, and team needs.
• Develop platform-specific global social marketing strategies in collaboration with Global Social Marketing, increasing presence and building cultural relevance.
• Develop and execute social marketing campaigns built from audience insights and aligned to target audiences, from annual launches through live seasons.
• Steer creative ideation and social content development for best-in-class campaigns, demonstrating good taste in content and a clear eye for impactful approaches.
• Ensure community insight feeds social creative and social performance feeds community strategy.
• Define community growth strategies for both franchises and every platform where experiences are featured, in partnership with cross-functional publishing partners.
• Develop and execute flagship community programs that celebrate the fan base, such as creator showcases, community councils, in-game creation spotlights, and tournaments.
• Identify key creator opportunities in partnership with Creator/Influencer Marketing to engage and grow communities creatively and positively.
• Ladder all community and social activations up to the master Go-To-Market strategies for annual releases, seasons, and live content beats.
• Develop community and social engagement and growth performance metrics, providing in-depth performance analysis and consistent reporting on campaign performance, channel engagement, and player sentiment.
• Stay ahead of new platforms, tools, formats, and trends, and recommend where 2K sports should be showing up next.
• Collaborate with cross-functional publishing partners in defining community and social marketing strategies and campaigns.
• Regularly partner, present, and report to key stakeholders on strategies, plans, findings, results, and recommendations that influence product and marketing roadmaps.
• Communicate and evangelize goals and plans so internal teams, agencies, and development partners are working in lock-step toward the same outcomes.

Benefits

• Full range of medical, financial, and/or other benefits.
• Bonus and/or equity awards may be included in the total compensation package for regular roles.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed