Senior Manager, Social & Community — WWE 2K & PGA TOUR 2K

2K•Los Angeles, CA

9d•Hybrid

About The Position

2K is looking for a Senior Manager, Social & Community to own the community management and social marketing vision, strategy, and execution across two of their marquee sports franchises: WWE 2K and PGA TOUR 2K. This role will lead a team of Digital Community & Social Media Managers and external agency partners, defining how 2K engages with players on platforms like Steam, Discord, Reddit, YouTube, Twitch, TikTok, and console storefronts. The position requires a strong understanding of the distinct communities for WWE 2K and PGA TOUR 2K, acting as a player advocate to translate sentiment into action with Development and Global Marketing teams. Social marketing will be used to scale this voice outward through platform-specific strategies and campaigns to grow presence, build cultural relevance, and promote positive sentiment. The role involves building and scaling community and social channels, owning listening and analytics practices, and reporting to stakeholders on player needs to drive change in-game and out. This is a strategic and hands-on role requiring proactivity, excellent communication, and the ability to navigate ambiguity. The ideal candidate is a sports gaming enthusiast with a feel for competitive and creative communities and a track record of activating and growing them.

Requirements

6–8+ years working in digital community building and/or social marketing roles within gaming, media, or entertainment, including experience leading people and/or agency teams.
A proven track record supporting live service and/or annualized titles, and comfort with the cadence of seasons, patches, and recurring launch windows.
Innate knowledge, experience, and passion for engaging and growing core entertainment communities, developing meaningful ground-floor relationships that create fans for life.
Skilled at crafting integrated social marketing strategies across channels and touchpoints, with a deep understanding of community and social platform nuances globally (especially Steam, Reddit, Twitch, YouTube, Discord, and TikTok) and of the creator and influencer ecosystem.
Strong knowledge and proficiency with community, social, and reporting tools such as LevelUp, Radarly, Discord analytics, Tubular, and Sprinklr, and the ability to build reports and feedback processes that land with wide cross-functional teams.
Ability to aggregate, synthesize, and analyze data, and communicate key learnings cross-functionally with a clear point of view and a recommendation attached.
Excellent written and interpersonal communication skills, with the ability to build long-term relationships with internal and external stakeholders.
Powerful presentation skills, with the ability to create compelling presentations that support strategy and thinking, and to present to peers, reports, and company leadership.
Strong team management skills and cross-functional leadership competency, with an understanding of a matrixed organization and how to navigate it while keeping multiple franchises moving at once.
A strong leader who can make critical decisions quickly, take a measured approach to risk, and have the hard conversations when needed.
Highly collaborative, intellectually curious, and proactive about reaching out to build key relationships internally and externally.
Highly organized, timely, and communicative, with the flexibility to pivot when live service realities change the plan.
Good taste in content and an eye for which community and social approaches will move the needle.
Willing to roll up your sleeves and get things done.
Extensive knowledge of the video game landscape and a wide array of genres and communities, with specific enthusiasm for sports games.
Must be legally authorized to work in the United States without requiring current or future employer sponsorship.

Nice To Haves

WWE 2K and PGA TOUR 2K experience strongly preferred.
Real interest in wrestling and/or golf fandom and culture.
Experience working with global or international teams is a plus.

Responsibilities

Lead, coach, and develop a team of Digital Community & Social Media Managers across the WWE 2K and PGA TOUR 2K franchises, setting clear goals, growth plans, and standards of excellence.
Own the community and social operating model for both franchises, including staffing, coverage during live windows, escalation paths, tone of voice, publishing cadence, and moderation standards.
Manage external community, social, and moderation agencies, including scopes of work, budgets, response messaging plans, and moderation guides, primarily for Discord and Steam reviews/forums.
Serve as the senior community and social voice, making critical decisions, taking a measured approach to risk, and having difficult conversations with cross-functional partners when player experience is at stake.
Set the strategy for engaging and building relationships with players across Steam, Discord, Reddit, and emerging platforms, ensuring consistent execution across both franchises.
Partner with Brand, Creator/Influencer, Communications, Insights & Analytics, and Development partners to champion player needs and improve game experiences.
Own the feedback loop for both title communities and find ways to cross-leverage learnings between WWE 2K, PGA TOUR 2K, and the wider 2K sports portfolio.
Use analytics and social listening tools to identify and quantify player needs, and turn them into regular, decision-ready reporting for marketing, studio, and executive stakeholders.
Guide marketing, social, and communications teams in coordinating and executing community-facing requests of development teams, including patch and season communications, roster and course update messaging, and live issue response.
Serve as the social marketing expert for both franchises, collaborating with cross-functional teams to prioritize and streamline efforts while managing expectations, timelines, and team needs.
Develop platform-specific global social marketing strategies in collaboration with Global Social Marketing, increasing presence across channels and building cultural relevance.
Develop and execute social marketing campaigns built from audience insights and aligned to identified target audiences, from annual launches through live seasons.
Steer creative ideation and social content development for best-in-class campaigns, with good taste in content and a clear eye for what will move the needle.
Ensure community insight feeds social creative and social performance feeds community strategy.
Define community growth strategies for both franchises and every platform where experiences are featured, in partnership with cross-functional publishing partners.
Develop and execute flagship community programs that celebrate the fan base.
Identify key creator opportunities in partnership with Creator/Influencer Marketing that engage and grow communities.
Ladder all community and social activations up to the master Go-To-Market strategies for annual releases, seasons, and live content beats.
Develop community and social engagement and growth performance metrics for both franchises, providing in-depth performance analysis and consistent reporting.
Stay ahead of new platforms, tools, formats, and trends, and bring recommendations to leadership on where 2K sports should be showing up next.
Collaborate with cross-functional publishing partners in defining community and social marketing strategies and campaigns.
Regularly partner, present, and report to key stakeholders on strategies, plans, findings, results, and recommendations that influence product and marketing roadmaps.
Communicate and evangelize goals and plans so internal teams, agencies, and development partners are working in lock-step toward the same outcomes.