Senior Manager, Site Optimization

Paula's Choice Skincare

3d•$125,000 - $135,000•Remote

About The Position

Paula’s Choice is hiring a Senior Manager, Site Optimization to plan, build, launch, and report on tests that improve conversion and revenue across its direct-to-consumer website. The role optimizes the full shopping journey, including the homepage, collection pages, product detail pages, routine and regimen builders, cart, and checkout, while balancing conversion goals with brand standards, approved product claims, and merchandising priorities. The position owns a steady roadmap of high-impact A/B and multivariate tests, ensuring tests and site changes are accurately tracked and launched reliably. It documents results and builds a shared learning library to inform future optimization and broader DTC strategy. The manager works closely with Ecommerce, Creative, Technology, Brand, Performance Marketing, CRM, Product Development, and Regulatory teams, and shares performance findings with DTC leadership. This is a remote-eligible position. The ability to support the East Coast time zone is preferred. The role regularly collaborates with stakeholders across North America and Europe, and occasionally Asia.

Requirements

At least 8 years of experience in ecommerce, performance marketing, or conversion rate optimization roles.
Experience launching tests, owning test strategy, handling QA and implementation, and partnering with leaders to bring ideas to life.
Experience optimizing DTC ecommerce in beauty, skincare, personal care, wellness, or consumer goods.
Understanding of high-consideration purchase journeys in which education drives conversion.
Hands-on experience running A/B and multivariate tests, QA'ing launches, and reporting results with statistical rigor.
Experience updating copy, layout, and page flows in testing tools and ecommerce platforms or CMSs.
Strong working knowledge of GA4.
Ability to balance conversion with brand experience, promotions with margin, and speed with compliance with approved claims.
Clear communication with Creative, Brand, Marketing, and Technology partners and senior leadership.
Strong follow-through and ownership.
Ability to balance competing priorities and manage several launches at once.
Ability to support the East Coast time zone is preferred.

Nice To Haves

Experience with Looker, Tableau, or similar business intelligence tools.
Ability to support the East Coast time zone.
Experience with testing tools such as Optimizely, VWO, or AB Tasty.

Responsibilities

Run a roadmap of A/B and multivariate tests across devices and customer journeys, covering copy, UI/UX, product merchandising, offer and promotion presentation, and navigation.
Ensure tests and site changes are QA-checked, meet specifications, launch reliably, and are accurately tracked in GA4 and testing tools.
Document test results and develop a shared learning library to inform future optimization and broader DTC strategy.
Partner with Ecommerce, Creative, and Technology teams to advance ideas and remove bottlenecks; develop expertise in how customers shop the site.
Work with Brand, Creative, Performance Marketing, CRM, Product Development, and Regulatory teams to gather input, finalize assets, and prepare launches.
Build and maintain reports tracking KPIs such as conversion rate, average order value, revenue per visitor, new-customer acquisition, and retention signals.
Share performance findings with DTC leadership.
Identify friction in the shopping experience and propose improvements grounded in behavioral data.