Senior Manager - Shopper Marketing & Customer Planning

Horizon Organic Dairy, LL•Broomfield, CO

2d•$125,000 - $145,000•Hybrid

About The Position

The Senior Manager, Shopper Marketing & Customer Planning is responsible for developing shopper marketing strategies, leading omnichannel activation programs, managing retailer media investments, and delivering customer-specific marketing plans that support brand and commercial objectives. The role partners with Sales, Brand Marketing, Category Management, eCommerce, Analytics, and agency partners to create programs that drive shopper engagement, conversion, and business growth. This is a full-time hybrid position in the Sales Department, with an expectation of three days per week on-site in Broomfield, Colorado. The base compensation range is $125,000–$145,000, commensurate with experience.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
Minimum 6–8+ years of experience in Shopper Marketing, Brand Management, Customer Marketing, eCommerce, Retail Media, or related Consumer Packaged Goods commercial roles.
Strong understanding of omnichannel retail environments.
Demonstrated ability to convert data and insights into actionable business recommendations and commercialization strategies.
Experience working with retailer media networks and customer activation programs.
Strong understanding of shopper marketing, customer marketing, retail media, and omnichannel activation.
Knowledge of retailer media networks and digital commerce marketing strategies.
Strong ability to translate consumer and shopper insights into commercial strategies.
Experience managing marketing budgets and investment performance.
Strong analytical and problem-solving skills.
Excellent project management and organizational capabilities.
Strong communication, presentation, and cross-functional influencing skills.
Ability to manage multiple priorities in a fast-paced environment.
Proven ability to work effectively across sales, marketing, analytics, and commercial functions.
Strong business acumen and commercialization mindset.

Nice To Haves

MBA preferred.
Consumer Packaged Goods (CPG), food, beverage, dairy, or related industry experience.
Experience managing campaigns across major retailer media networks.
Experience supporting customer joint business planning processes.
Experience with digital shelf, eCommerce, and retail media analytics.
Experience leading agency relationships and integrated marketing programs.
Experience supporting innovation launches and customer-specific activation strategies.

Responsibilities

Lead annual and quarterly shopper marketing planning in alignment with brand objectives, customer joint business plans, and commercial priorities.
Develop retailer-specific strategies addressing shopper barriers and conversion opportunities across brick-and-mortar and digital shelf environments.
Translate brand positioning into tailored customer messaging, value propositions, and retail activation platforms.
Build full-funnel shopper marketing campaigns, including in-store signage, sampling, digital shelf content, paid search, onsite and offsite media, influencer programs, and promotional offers.
Manage end-to-end campaign execution across retailer media networks.
Partner with Sales to develop retailer presentations and joint business plans.
Ensure creative assets reflect brand identity while meeting customer requirements and retailer specifications.
Collaborate with Brand Marketing, Sales, Category Management, eCommerce, Analytics & Insights, Legal, Procurement, and agency partners.
Support Sales teams in customer line reviews, sell-in presentations, and promotional planning activities.
Align marketing programs with assortment, pricing, promotion, seasonal priorities, and innovation launch plans.
Own shopper marketing budget planning, forecasting, and budget management processes.
Establish and monitor KPIs aligned to brand and customer objectives.
Analyze campaign performance and shopper insights to identify opportunities for optimization and future investment decisions.
Prepare business reviews, performance summaries, and recommendations for internal stakeholders and customer partners.
Drive continuous improvement of shopper marketing strategies, processes, and capabilities.
Mentor and develop junior team members.