Manager, Planning (Marketing)

MGA Entertainment•Los Angeles, CA

About The Position

MGA Entertainment is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Shadow High™, Bratz®, MGA’s Miniverse™, Fluffie Stuffiez™ , Na! Na! Na! Surprise™, Micro Games of America™, Baby born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out at LinkedIn, Twitter, Instagram and Facebook. Position Overview: The Manager of Planning will support the execution of strategies for one of MGA Entertainment’s key brands. This role focuses on assisting with product line plans, analyzing market trends, and collaborating with cross-functional teams to ensure brand success. The ideal candidate will have a background in brand management, planning, and experience in consumer goods or the toy industry.

Requirements

Bachelor’s degree in Business, Marketing, or a related field.
3+ years of experience in brand management, planning, or related roles, preferably in consumer goods or toys.
Experience with product development or cross-functional planning.
Strong analytical and problem-solving abilities.
Solid project management and organizational skills.
Effective communication and collaboration capabilities.
Proficiency in Microsoft Excel and familiarity with market research tools.

Responsibilities

Assist in the development of annual strategic plans for the assigned brand.
Support product lifecycle activities, including SKU optimization and transitions.
Conduct basic market research and assist in competitive analysis to identify trends and opportunities.
Help execute brand strategies in alignment with business objectives.
Collaborate with product development teams to support the creation of engaging, innovative products.
Assist in managing the product portfolio to ensure an effective mix across categories and price points.
Coordinate with licensing teams to support product enhancement opportunities.
Work with Sales and Retail teams to support product sell-in strategies and address retailer needs.
Partner with Operations and Inventory teams to monitor inventory levels and support supply chain processes.
Collaborate with Media, PR, and Creative teams to ensure marketing strategies align with product plans.
Contribute to the budgeting and forecasting process to help meet brand goals.
Track performance metrics and provide input for adjustments to plans.