Senior Manager, SEM Analytics

EverQuote•Cambridge, MA

10d•Hybrid

About The Position

EverQuote is a leading AI-powered growth solutions partner for regulated property and casualty insurance entities, enabling the largest insurance carriers and thousands of agents to maximize customer acquisition across digital channels. Fueled by our proprietary data assets and our AI traffic engine, EverQuote is transforming the way providers attract and engage consumers to grow market share. Joining our team puts you at the forefront of this transformation. You will collaborate with a group of builders to solve complex problems and reshape a massive industry. If you want to drive real-world impact and do the best work of your career, you’ve found your home. We move fast, follow the data, and hold ourselves to high standards. If that's how you work too, this is the role for you. As Senior Manager, SEM Analytics, you will be EverQuote's SEM expert and lead our SEM analytics team. You'll own SEM end to end — bid strategy, budget, campaign structure, and measurement — while managing and developing the team responsible for executing on it. You will report directly to the VP of Growth Analytics. This role is built for someone who wants to be both the channel's technical expert and the leader who scales that expertise through a team.

Requirements

6+ years in performance marketing, with direct, hands-on ownership of SEM campaigns and budgets — not agency-managed, not analytics-only oversight of someone else's execution.
Bachelor’s degree in Statistics, Mathematics, Economics or related field OR demonstrated analytical ability or equivalent hands-on professional experience.
Proven experience managing people, ideally including managing senior analysts or managers.
Deep fluency in SEM mechanics: bid strategy, automated/Smart Bidding dynamics, budget pacing, account and campaign structure, keyword/query management.
Strong SQL skills; able to independently pull, shape, and analyze large datasets (Snowflake a plus).
Solid experimentation fundamentals: significance, power, incrementality measurement, confound control.
Clear communication with both technical and executive stakeholders.

Nice To Haves

Experience in an internet marketplace or lead-gen business (insurance industry experience is not required — SEM depth matters more than vertical familiarity).
Comfortable using AI tools to accelerate analysis and execution.

Responsibilities

Own SEM end to end: bid strategy, budget allocation and pacing, campaign and account structure, keyword/query strategy, and automated/Smart Bidding dynamics across search platforms.
Manage and develop the SEM analytics team
Use SQL (Snowflake) to analyze performance: by campaign, incrementality, and connection to downstream customer outcomes.
Identify and execute optimization opportunities: bid adjustments, budget reallocation, structural changes, target adjustments.
Design, launch, and evaluate experiments (bid strategy tests, structure tests, budget tests) with rigor on significance, power, and confound control.
Partner with the VP of Growth Analytics on SEM strategy and portfolio-level tradeoffs.