Senior Manager, Salesforce & ServiceNow Marketing Alliance Leader

Genesys•Indianapolis, IN

1d•$130,500 - $229,500

About The Position

Genesys is seeking an individual contributor to own the global marketing strategy for its Salesforce and ServiceNow technology alliances. The role shapes joint go-to-market priorities, drives demand for integrated solutions, and influences investment decisions across Genesys and partner ecosystems. It works with teams at Genesys, Salesforce, ServiceNow, and Global System Integrators to align strategy, build scalable programs, and accelerate pipeline and bookings. The position also advances Genesys’ alliance strategy and integrates these alliances into the broader partner ecosystem narrative. The role leads joint positioning, content, campaigns, enablement, and global demand generation; directs joint marketing investments and market development funds; and advises senior leaders on performance, opportunities, risks, and recommended actions. Compensation is listed at $130,500–$229,500 in anticipated base pay. The role may also be eligible for commission or performance-based bonus opportunities.

Requirements

At least 10 years of progressive B2B marketing experience, including strategic alliances, partner marketing, or enterprise technology marketing.
Demonstrated success leading complex global marketing alliance or go-to-market strategies across organizations and regions.
Ability to influence senior leaders and drive strategic alignment in highly matrixed organizations.
Strong business acumen and experience translating partner strategy, customer needs, and performance data into marketing priorities and investment decisions.
Deep expertise in B2B demand generation, account-based marketing, digital campaigns, content strategy, and pipeline development.
Strong experience developing joint go-to-market programs with enterprise technology partners and managing marketing investments.
Experience with Salesforce, ServiceNow, or comparable enterprise cloud platform ecosystems.
Excellent executive communication, strategic planning, and program leadership capabilities.

Nice To Haves

Experience leading joint go-to-market strategies with Salesforce and ServiceNow.
Experience partnering with Global System Integrators.
Bachelor’s degree in Marketing, Business, or a related field; an MBA or relevant advanced degree is preferred.
Experience operating across global markets and partner ecosystems.

Responsibilities

Own global marketing strategy for the Salesforce and ServiceNow alliances, aligning joint priorities, investments, and programs to growth objectives.
Influence senior sales and marketing leaders at Genesys and partner organizations to align on marketing programs and shared business outcomes.
Lead differentiated joint positioning, content, campaigns, and enablement to increase awareness, demand, and enterprise adoption.
Drive scalable global demand-generation programs that regional teams can activate to accelerate pipeline.
Partner with Global System Integrators on multi-partner go-to-market strategies that expand the reach of Genesys solutions.
Direct joint marketing investments and market development funds, using performance insights to prioritize opportunities and optimize spend.
Advise senior leaders on alliance performance, opportunities, risks, and recommended actions.
Develop new go-to-market approaches informed by customer insights, partner priorities, market dynamics, and performance.