Senior Manager, Salesforce & ServiceNow Marketing Alliance Leader
About The Position
Own the global marketing strategy for Genesys’ Salesforce and ServiceNow alliances, two of its most strategic technology partnerships. This individual-contributor role shapes joint go-to-market priorities, drives demand for integrated solutions, and influences investment decisions across Genesys and partner ecosystems. The role works with teams at Genesys, Salesforce, ServiceNow, and Global System Integrators to align strategy, develop scalable programs, and accelerate pipeline and bookings. It also advances Genesys’ alliance strategy and integrates these partnerships into the broader partner ecosystem narrative.
Requirements
- 10+ years of progressive B2B marketing experience, including strategic alliances, partner marketing, or enterprise technology marketing.
- Demonstrated success leading complex global marketing alliance or go-to-market strategies across organizations and regions.
- Ability to influence senior leaders and drive strategic alignment in highly matrixed organizations.
- Strong business acumen, including translating partner strategy, customer needs, and performance data into marketing priorities and investment decisions.
- Deep expertise in B2B demand generation, account-based marketing, digital campaigns, content strategy, and pipeline development.
- Strong experience developing joint go-to-market programs with enterprise technology partners and managing marketing investments.
- Experience with Salesforce, ServiceNow, or comparable enterprise cloud platform ecosystems.
- Excellent executive communication, strategic planning, and program leadership capabilities.
Nice To Haves
- Experience leading joint go-to-market strategies with Salesforce and ServiceNow.
- Experience partnering with global system integrators.
- Bachelor’s degree in Marketing, Business, or a related field; MBA or relevant advanced degree preferred.
- Experience operating across global markets and partner ecosystems.
Responsibilities
- Own global marketing strategy for the Salesforce and ServiceNow alliances, aligning joint priorities, investments, and programs with growth objectives.
- Influence senior sales and marketing leaders across Genesys and partner organizations to align marketing programs and shared business outcomes.
- Lead joint positioning, content, campaigns, and enablement to increase awareness, demand, and enterprise adoption.
- Drive scalable global demand-generation programs that regional teams can activate to accelerate pipeline.
- Partner with Global System Integrators to develop multi-partner go-to-market strategies that expand the reach of Genesys solutions.
- Direct joint marketing investments and market development funds, using performance insights to prioritize opportunities and optimize spending.
- Advise senior leaders on alliance performance, opportunities, risks, and recommended actions.
- Champion new go-to-market approaches based on customer insights, partner priorities, market dynamics, and performance.
Benefits
- Medical, dental, and vision insurance.
- Telehealth coverage.
- Flexible work schedules and work-from-home opportunities.
- Development and career growth opportunities.
- Open Time Off and 10 paid holidays.
- 401(k) matching program.
- Adoption assistance.
- Fertility treatments.
- Paid volunteer time.
- August Free Fridays.
- Well-being resources and regionally tailored programs for employees and their families.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
