Senior Manager, Retention Marketing, DashPass

DoorDash USA•New York, NY

2d•$159,800 - $235,000•Remote

About The Position

The mission of the Retention Marketing team is to build lasting relationships with consumers, dashers, and/or merchants by providing a personalized, cross-channel experience that drives them to return to DoorDash. As the Retention Marketing Lead for DashPass, you will define and evolve the membership marketing vision, translating subscriber growth and retention goals into CRM strategies. You will lead a team responsible for delivering data-driven campaigns across email, push, SMS, promotions, and in-app messaging. This role involves collaborating with various business units to ensure cohesive strategy, clear prioritization, and measurable business impact on membership growth and retention. You will sit on the Consumer Retention Marketing team with the objective of driving incremental GOV and Paid Net Adds. You will report into the Head of Consumer Retention Marketing on the Growth Marketing team within the Marketing organization.

Requirements

8+ years of experience in lifecycle marketing, CRM, and/or growth marketing
3+ years managing high-performing teams
Record of driving business results via cross-channel marketing campaigns
Strong stakeholder management and interpersonal skills
Hands-on experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems
Working knowledge of data tools (e.g., SQL, Databricks, Sigma) and AI tools (e.g., ChatGPT, Claude, or similar) to drive analysis, experimentation, and productivity
Extreme organization, dependability, self-motivation & ability to multi-task
Bachelor’s degree or equivalent experience

Nice To Haves

managing managers experience a plus

Responsibilities

Oversee all owned channel marketing campaigns and programs across the DashPass lifecycle, ensuring a cohesive, personalized journey
Lead the development of annual and quarterly Retention marketing plans, maximizing incremental gains to meet overarching audience-level business targets
Manage a team of Retention Marketers, providing structure and coaching for the team to deliver against retention and engagement goals
Oversee the testing roadmap for CRM campaigns including message/content strategy, target audience segmentation, and measurement plans
Identify and develop means for improving personalization and relevance across the DashPass lifecycle and partner with Analytics on developing associate measurement frameworks
Partner with cross-functional leaders (Analytics, Product, Integrated Marketing, Strategy & Operations) to identify strategic initiatives that drive operational scale and efficiency
Use data to define KPIs and goals across different segments, identify trends, and optimize marketing programs and deliver upon overall company goals
Partner with MarTech, Product, and Operations to continually advance CRM infrastructure, inclusive of evaluating and optimizing technical platforms and tooling, developing and actioning on new customer models, and optimizing campaign measurement practices.