Senior Manager, Regional Marketing

Haemonetics • Boston, MA

10d

About The Position

The Senior Manager, Regional Marketing will support the delivery of the Blood Management Technologies marketing strategy by overseeing development of sales enablement programs, ensuring appropriate clinical and business alignment of the marketing and promotional strategies and monitoring relevant post-market KPIs. This role will report to the Director of Marketing, Americas. Coordinates marketing strategy and activities for the BMT franchise, including sales enablement, customer engagement, clinical value development, pricing execution and operational plans. Analyze the customer base and pinpoint responses to evolving trends and shifts in demand, ensuring successful execution of product line strategies. Develop regional go-to-market strategies for capital equipment, disposables, software and services that meet Annual Operating Plan objectives. Collaborate with HCP Marketing in developing compelling value proof points and deliverables such as case studies and testimonials, white papers, speaking engagements, etc. Lead effective and comprehensive communication to internal and external stakeholders and utilize a multi-channel approach to communicate marketing messages to clinical and economic customers. Work closely with other functions, participate in/lead cross functional project teams as required Influences go-to-market strategies and crafts compelling clinical and operational value messaging for customers and prospects. Partner with Global Product Marketing to gather market insights, conduct VoC and partner across the portfolio to identify and align the needs that differentiate the BMT solutions. Takes primary lead on crafting regional strategies for new product, sales programs, end-of-service plans and operating income initiatives.

Requirements

• 10+ years marketing experience in biotech, pharmaceutical, healthcare software or other areas of life sciences, with a proven record of building marketing plans and engagement with sales teams
• Must have strong social skills, maturity, and be capable of presenting ideas and concepts to a diverse range of individuals
• Excellence in additional professional competencies including collaborative and cross functional problem solving and communications, innovative thinking, sense of urgency
• Bachelor’s degree required

Nice To Haves

• Previous IVT experience in a marketing, sales, or clinical setting strongly preferred
• MBA a strong preference

Responsibilities

• Oversee development of sales enablement programs
• Ensure appropriate clinical and business alignment of marketing and promotional strategies
• Monitor relevant post-market KPIs
• Coordinate marketing strategy and activities for the BMT franchise, including sales enablement, customer engagement, clinical value development, pricing execution and operational plans
• Analyze the customer base and pinpoint responses to evolving trends and shifts in demand, ensuring successful execution of product line strategies
• Develop regional go-to-market strategies for capital equipment, disposables, software and services that meet Annual Operating Plan objectives
• Collaborate with HCP Marketing in developing compelling value proof points and deliverables such as case studies and testimonials, white papers, speaking engagements, etc.
• Lead effective and comprehensive communication to internal and external stakeholders and utilize a multi-channel approach to communicate marketing messages to clinical and economic customers
• Work closely with other functions, participate in/lead cross functional project teams as required
• Influence go-to-market strategies and craft compelling clinical and operational value messaging for customers and prospects
• Partner with Global Product Marketing to gather market insights, conduct VoC and partner across the portfolio to identify and align the needs that differentiate the BMT solutions
• Take primary lead on crafting regional strategies for new product, sales programs, end-of-service plans and operating income initiatives

Benefits

• 401(k) with up to a 6% employer match and no vesting period
• Employee stock purchase plan
• Flexible time off for salaried employees
• Accrual of three to five weeks’ vacation annually (based on tenure) for hourly employees
• Accrual of up to 64 hours (annually) of paid sick time
• Paid and/or floating holidays
• Parental leave
• Short- and long-term disability insurance
• Tuition reimbursement
• Health and welfare benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior