Senior Manager, Programmatic B2B

Wpromote

7d•$84,000 - $100,000•Remote

About The Position

We are looking for a Senior Manager, Programmatic to help lead and scale Wpromoteâ€™s growing B2B Programmatic practice. Reporting to the Director, Programmatic B2B, this role will oversee day-to-day campaign operations across a portfolio of clients while driving campaign excellence, operational best practices, and strategic growth. Youâ€™ll play a key role in onboarding new advertisers, supporting client relationships, contributing programmatic expertise to new business opportunities, and helping shape best-in-class approaches for B2B audience targeting, buying cycles, and multi-stakeholder decision journeys. This role is ideal for a programmatic expert who thrives at the intersection of strategy, execution, and client partnership. As an individual contributor, youâ€™ll collaborate closely with internal teams, agency partners, and clients to deliver high-performing campaigns while serving as a subject matter expert in audience strategy, inventory planning, optimization, and emerging ad tech solutions. In addition to ensuring successful campaign delivery, youâ€™ll help educate clients and colleagues, share industry knowledge, and contribute to the continued evolution of Wpromoteâ€™s programmatic capabilities. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweekâ€™s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of whatâ€™s possible in marketing.

Requirements

3â€“5 years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment.
Strong understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization.
Experience working within DSPs (The Trade Desk, DV360, StackAdapt, etc.), ad serving platforms such as Campaign Manager 360 (CM360), data management platforms, and CRM integrations for audience activation.
Demonstrated ability to analyze programmatic performance and connect campaign metrics to broader business outcomes.
Working knowledge of B2B analytics and martech ecosystems (Google Analytics, 6sense, Bombora, Demandbase, or similar).
Strong communication skills with the ability to translate technical programmatic concepts into clear, actionable insights for clients and stakeholders.
Ability to collaborate effectively across creative, media, strategy, and analytics teams to support integrated B2B demand generation programs.
A curious, growth-oriented mindset and interest in evolving B2B ad tech, data privacy, and audience intelligence trends.

Nice To Haves

Preferred candidates will be located in CT or ET time zones to support team and client collaboration; PT candidates will also be considered for the right fit

Responsibilities

Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity.
Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI).
Managing campaign execution and optimization across display, video, native, and ABM-driven programmatic programs.
Contributing to the development and evolution of best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution.
Collaborating with key B2B data and technology partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.) to maximize platform capabilities and evaluate emerging solutions.
Supporting new business efforts by contributing programmatic insights, recommendations, pricing considerations, and case studies that demonstrate B2B growth outcomes.
Partnering closely with paid social, search, and content teams to help create cohesive, full-funnel demand generation programs.
Sharing insights on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers with both internal teams and clients.
Maintaining financial discipline through accurate budgeting, pacing, forecasting, and performance reporting for client accounts.
Resolving performance, strategy, or client relationship challenges by providing practical, data-driven recommendations and solutions.
Representing the agency professionally in client meetings, partner conversations, and industry events while continuing to build expertise within the B2B programmatic space.