Senior Associate, Programmatic

New Engen, Inc.•New York, NY

3d•$55,000 - $65,000•Hybrid

About The Position

At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team. We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.

Requirements

2+ years of experience in digital marketing, paid media, programmatic advertising, paid social, media buying, analytics, or a related field.
Strong analytical skills and comfort working with performance data.
Experience managing multiple priorities in a fast-paced environment.
Curiosity and a demonstrated ability to learn new concepts quickly.
Strong communication and collaboration skills.
Ability to work independently, identify problems, and propose solutions.
Experience using Excel, Google Sheets, reporting tools, or analytics platforms to evaluate performance and identify trends.
Interest in digital advertising, media strategy, and performance marketing.

Nice To Haves

Experience with programmatic advertising, DSPs, DV360, TTD, Amazon DSP, or similar platforms.
Experience with paid social platforms such as Meta, TikTok, Pinterest, or LinkedIn.
Agency experience.
Experience supporting multiple client accounts simultaneously.
Experience with data analysis, reporting, or marketing analytics.
Experience with attribution, measurement, or campaign optimization.

Responsibilities

Help execute and optimize programmatic campaigns across channels including display, video, CTV, and in-app media.
Monitor campaign pacing, performance, and delivery to ensure campaigns are running effectively and meeting client objectives.
Assist with campaign troubleshooting, reporting, QA, and optimization recommendations.
Develop expertise across DSPs and programmatic platforms through hands-on experience and ongoing training.
Review campaign performance data and identify trends, opportunities, and areas for optimization.
Support reporting efforts by pulling data, maintaining pacing trackers, and helping translate findings into actionable recommendations.
Work closely with strategy, analytics, and account teams to support client goals and performance objectives.
Partner with internal teams including Analytics, Strategy, Creative, and Account Management to support successful campaign execution.
Contribute to planning discussions and bring a curious, solutions-oriented mindset to problem solving.
Participate in ongoing training, development programs, and team learning initiatives designed to build expertise in programmatic media.
Take ownership of professional growth while developing strategic thinking and channel expertise over time.