Senior Manager, Professional Membership
About The Position
The Crohn's & Colitis Foundation is a public, non-profit national organization dedicated to finding the cure for Crohn's disease and ulcerative colitis and improving the quality of life of children and adults affected by these diseases. We fund cutting-edge studies at major medical institutions, nurture investigators at the early stages of their careers, and finance underdeveloped areas of research. In addition, our educational workshops and programs, along with our scientific journal, Inflammatory Bowel Diseases, enable medical professionals to keep pace with this rapidly growing field. Crohn's & Colitis Foundation's core values of compassion, integrity, leadership, collaboration, and inclusion inspire and drive every member of our highly performing team. We enjoy spending time with our colleagues face-to-face and creating meaningful moments that help us do our best work together. Please note that this is a hybrid role that will require working in our New York office two days per week. Position Summary: Healthcare professionals are a key stakeholder community for the Foundation. The Senior Manager, Professional Membership is responsible for driving revenue growth and advancing the value proposition of healthcare professional membership. This includes enhancing the healthcare professional experience, managing benefits of membership and driving engagement, and designing effective recruitment and retention strategies. This role is hybrid: 2 days/week in the New York City office and 3 days/week remote.
Requirements
- Bachelor’s Degree in Marketing, Communications or related field required.
- 5+ years of experience with a membership program, preferably for medical professionals.
- Strong product and service marketing experience, with B2B marketing or nonprofit experience preferred.
- Digital and direct mail marketing experience.
- Excellent written/verbal communication skills, strong attention to detail and project management, marketing savvy and advanced computer skills with web expertise.
- Ability to conduct market research, define a value proposition and implement tactics.
- Ability to coordinate and administer multi-faceted programs and projects; multi-task and work independently and efficiently under deadline; maintain quality focus, work effectively with and gain input from various audiences.
- Proven experience and ability to deal professionally with volunteers and collaboratively with a team.
- Ability to work regular business hours.
Responsibilities
- Create and execute a proactive and creative professional membership strategy that clearly identifies and communicates the value proposition of the program.
- Responsible for ensuring Professional Membership revenue growth year over year and revenue targets are met.
- Create and execute marketing plans and tactics to grow professional membership and increase retention rates, including but not limited to direct mail, email campaigns, and digital advertising strategies.
- Develop and implement membership benefits, services, and pricing strategies to enhance value and reflect professionals’ needs. Manage member onboarding and benefit delivery.
- Increase visibility of and engagement with the Foundation among members and prospective members by promoting the programs, resources, and benefits available. Co-lead communication efforts with the Education, Support, and Advocacy team to promote Professional Education.
- Serve as the organizational point person for revenue communications, delivering updates and progress reports to staff and leadership on a regular basis.
- Oversee project approvals and timelines for membership campaigns, marketing initiatives, and cross-departmental projects, ensuring deadlines and schedules are met.
- Work collaboratively with marketing agency and cross-functional teams—including Direct Mail staff, IT, Chapter staff—to recruit and retain professional members and align with broader organization revenue strategies.
- Serve as primary partner for external Professional Membership committee, to gather input for optimizing the program.
- Manage digital engagement and communication platforms, including healthcare membership portal and online community.
- Analyze membership data and interpret trends to inform strategy and outreach
- Other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
