(USA) Senior Manager, Product Marketing

Project Franklin•Hoboken, NJ

2d•Onsite

About The Position

This role is on the Walmart+ Acquisition marketing team, and we are seeking a tenured, highly experienced Senior Manager to own messaging strategy and connect customer journeys across acquisition touchpoints, ensuring that Walmart+ presents a clear, compelling and consistent value proposition as customers move across channels toward conversion. This individual will establish the strategic roadmap for Walmart+ marketing landing pages and onsite acquisition assets while partnering closely with channel owners across Paid Media, CRM and other acquisition channels to create cohesive end-to-end experiences. The Walmart+ Acquisition marketing team focuses on converting customers into members by delivering clear, compelling value throughout the customer journey. The team develops cohesive messaging strategies across multiple channels and leverages market research, data-driven insights, and stakeholder engagement to optimize marketing efforts and drive measurable business outcomes.

Requirements

10+ years of acquisition, performance, or growth marketing experience, ideally within a subscription, membership, ecommerce business
Strong understanding of digital customer journeys and the relationship between audience targeting, creative, landing-page experience and conversion
Highly resourceful with the ability to navigate ambiguity, synthesize information from multiple sources, and independently move projects forward
Deeply analytical and insight-driven, with experience using data, experimentation, and AI-enhanced tools to inform decisions and improve performance
Expertise in experimentation and optimization, using testing, customer insights and performance data to improve metrics
Passion for understanding customer needs and translating insights to create impactful marketing copy & imagery to drive performance
Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.
6 years' experience in Marketing, Business Administration, or related field.

Nice To Haves

Masters: Business Administration

Responsibilities

Own the acquisition experience strategy across marketing landing pages and the marketing touchpoints that drive customers to them, creating cohesive journeys from initial message through conversion
Lead the acquisition experimentation roadmap, identifying the highest-value opportunities to improve metrics through testing
Translate performance and customer insights into strategy, using analytics, experimentation results, research and behavioral signals to identify opportunities and establish clear recommendations for optimizations
Influence cross-functional strategy and prioritization across Product, UX, Analytics, Creative, Site Operations and other partner teams to deliver acquisition experiences

Benefits

Competitive pay
Performance-based bonus awards
Medical coverage
Vision coverage
Dental coverage
401(k)
Stock purchase
Company-paid life insurance
PTO (including sick leave)
Parental leave
Family care leave
Bereavement
Jury duty
Voting leave
Short-term disability
Long-term disability
Company discounts
Military Leave Pay
Adoption expense reimbursement
Surrogacy expense reimbursement
PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.