(USA) Senior Manager, Product Marketing
About The Position
This role is on the Walmart+ Acquisition marketing team, and we are seeking a tenured, highly experienced Senior Manager to own messaging strategy and connect customer journeys across acquisition touchpoints, ensuring that Walmart+ presents a clear, compelling and consistent value proposition as customers move across channels toward conversion. This individual will establish the strategic roadmap for Walmart+ marketing landing pages and onsite acquisition assets while partnering closely with channel owners across Paid Media, CRM and other acquisition channels to create cohesive end-to-end experiences. The Walmart+ Acquisition marketing team focuses on converting customers into members by delivering clear, compelling value throughout the customer journey. The team develops cohesive messaging strategies across multiple channels and leverages market research, data-driven insights, and stakeholder engagement to optimize marketing efforts and drive measurable business outcomes.
Requirements
- 10+ years of acquisition, performance, or growth marketing experience, ideally within a subscription, membership, ecommerce business
- Strong understanding of digital customer journeys and the relationship between audience targeting, creative, landing-page experience and conversion
- Highly resourceful with the ability to navigate ambiguity, synthesize information from multiple sources, and independently move projects forward
- Deeply analytical and insight-driven, with experience using data, experimentation, and AI-enhanced tools to inform decisions and improve performance
- Expertise in experimentation and optimization, using testing, customer insights and performance data to improve metrics
- Passion for understanding customer needs and translating insights to create impactful marketing copy & imagery to drive performance
- Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field OR 6 years' experience in Marketing, Business Administration, or related field.
Nice To Haves
- Masters: Business Administration
Responsibilities
- Own the acquisition experience strategy across marketing landing pages and the marketing touchpoints that drive customers to them, creating cohesive journeys from initial message through conversion
- Lead the acquisition experimentation roadmap, identifying the highest-value opportunities to improve metrics through testing
- Translate performance and customer insights into strategy, using analytics, experimentation results, research and behavioral signals to identify opportunities and establish clear recommendations for optimizations
- Influence cross-functional strategy and prioritization across Product, UX, Analytics, Creative, Site Operations and other partner teams to deliver acquisition experiences
Benefits
- Competitive pay
- Performance-based bonus awards
- Medical coverage
- Vision coverage
- Dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO (including sick leave)
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption expense reimbursement
- Surrogacy expense reimbursement
- PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
- Live Better U (Walmart-paid education benefit program for full-time and part-time associates)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
