Senior Manager, Product Marketing

AdvancedMD•South Jordan, UT

8d•Hybrid

About The Position

AdvancedMD is seeking an experienced Senior Manager, Product Marketing to drive strategic commercialization efforts. This role is responsible for defining the opportunity, target customer, and go-to-market plan for new products and services, and then partnering with Sales and marketing channels to execute the launch. The position requires cross-functional collaboration with Product, Finance, Analytics, and executive leadership, utilizing data to build plans and gain alignment. The ideal candidate is a strategic operator comfortable with both business case development and customer-facing messaging, who leads through relationships and data, and is energized by bringing evidence-backed solutions to market.

Requirements

BA/BS required
5+ years of product marketing or go-to-market experience, ideally bringing new offerings to life
Experience owning the upfront strategy for new products or services and carrying it through to market
Comfort working with both market research and internal data analysis
A track record of owning KPIs and being accountable to business results
Fluency across sales-led and product-led motions
A player-coach mindset — comfortable doing the work yourself while also building the cross-functional trust that gets others to act on your recommendations
A collaborative operating style that builds real partnership across Product, Finance, Analytics, Sales and Marketing channels

Nice To Haves

MBA preferred
B2B SaaS experience, ideally with product marketing or go-to-market work specific to enterprise customers
Comfortable with ambiguity — sees big, undefined problems and builds structured plans to answer the open questions
Insight-driven — translates research and insights into thoughtful go-to-market plans that deliver real business results
Range — equally at home shaping a business case for the executive team as fine-tuning the specific language that shows up in front of a customer
Organized — strong project management skills, able to manage multiple projects simultaneously

Responsibilities

Drive conviction behind what AdvancedMD should launch next — and how — building the case for new products and services in close partnership with Product and executive leadership.
Own the development of thorough, data-backed go-to-market strategies for new initiatives, defining the market opportunity, target customer, recommended offering, and monetization, merchandising, and messaging strategies.
Build strategy perspectives using appropriate methods such as qualitative research, quantitative research, in-market testing, and existing customer data analysis.
Translate strategy into clear, detailed briefs for sales and channel partners and shepherd the work through to launch in market.
Own the business outcomes that matter — set KPIs for major initiatives and hold the work accountable to them.
Build strong, trusted partnerships across Product, Market Research, Finance, Analytics, and Marketing channels.
Champion data-backed decision-making as the standard, not the exception — using data to shape recommendations, earn alignment from executive leadership, and bring teams along on both the strategy and the “why” behind it.