Senior Manager, Product Marketing

AdvancedMD•South Jordan, UT

7d•Hybrid

About The Position

AdvancedMD is seeking an experienced Senior Manager, Product Marketing to drive strategic commercialization efforts. This role involves defining new products and services, developing go-to-market plans, and collaborating with Sales and marketing channels. The position requires working cross-functionally with Product, Finance, Analytics, and executive leadership, utilizing data to build plans and gain alignment. The ideal candidate is a strategic operator comfortable with both business case development and customer-facing communication, energized by bringing evidence-backed ideas to market.

Requirements

BA/BS required
5+ years of product marketing or go-to-market experience, ideally bringing new offerings to market.
Experience owning the upfront strategy for new products or services and carrying it through to market.
Comfort working with market research and internal data analysis to build strategy.
Track record of owning KPIs and being accountable to business results.
Fluency across sales-led and product-led motions.
Player-coach mindset: comfortable doing the work and building cross-functional trust.
Collaborative operating style that builds partnership across Product, Finance, Analytics, Sales, and Marketing channels.

Nice To Haves

MBA preferred
B2B SaaS experience, ideally with product marketing or go-to-market work specific to enterprise customers.
Comfort with ambiguity and building structured plans for undefined problems.
Insight-driven approach, translating research into go-to-market plans that deliver business results.
Ability to shape high-level business cases and fine-tune customer-facing language.
Strong project management skills, able to manage multiple projects simultaneously.

Responsibilities

Drive conviction behind new product and service launches, building the business case in partnership with Product and executive leadership.
Own the development of data-backed go-to-market strategies, defining market opportunity, target customer, offering, monetization, merchandising, and messaging.
Build strategic perspectives using qualitative research, quantitative research, in-market testing, and existing customer data analysis.
Translate strategy into detailed briefs for sales and channel partners and manage the launch process.
Own business outcomes by setting KPIs for major initiatives and holding work accountable.
Build trusted partnerships across Product, Market Research, Finance, Analytics, and Marketing channels.
Champion data-backed decision-making to shape recommendations, earn executive alignment, and communicate the 'why' behind strategies.