Senior Manager, Product Marketing

External Postings•Exton, PA

8d•Hybrid

About The Position

This role owns product messaging, competitive positioning, and sales enablement end-to-end across the AFS product portfolio. The Senior Manager has authority to define and publish messaging frameworks, competitive battlecards, and sales collateral without per-item approval, while escalating strategic positioning decisions affecting pricing or product strategy to the CBIO. Key cross-functional dependencies include sales, product management, and customer success. The role operates within AFS's FFIEC-regulated environment and must ensure all external-facing content meets accuracy and compliance standards.

Requirements

Senior-level B2B marketing experience, ideally in banking, lending, or financial services SaaS.
Working knowledge of FFIEC-regulated buyers and the commercial lending market; ability to quickly develop deep domain expertise.
Proven ability to develop differentiated positioning and messaging frameworks for complex, multi-stakeholder sales cycles.
Strong track record producing sales enablement collateral — battlecards, pitch decks, case studies, and competitive intelligence — that sales teams actively use.
Strong editorial judgment and the ability to direct and refine AI-generated content into high-quality, accurate deliverables.
Experience partnering with sales leadership in deal reviews and competitive strategy conversations.
Ability to work cross-functionally with product management to translate roadmap developments into market-facing narratives.
Bachelor's degree in marketing, business, communications, or a related field; advanced degree a plus.

Responsibilities

Own positioning, messaging, and competitive differentiation across the AFS product portfolio (AFSVision, IRIS, CRN, and the Pricing Dashboard).
Translate commercial lending buyer insights — derived from win/loss data, customer interviews, and market research — into a compelling 'why AFS' narrative that equips sales to win.
Develop core sales enablement deliverables including battlecards, pitch decks, competitive intelligence reports, and customer case studies.
Lead competitive intelligence efforts: monitor the competitive landscape (nCino, Abrigo, FIS, Jack Henry, and others), analyze win/loss patterns, and keep the sales team current and confident.
Participate in CBIO deal reviews and partner directly with sales to sharpen messaging in active competitive opportunities.
Define and maintain ideal customer profiles (ICP) for each AFS product, ensuring sales and demand generation are targeting the right institutions.
Support analyst relations and build AFS's credibility and presence with relevant industry analysts and influencers.
Use AI as a production tool to create high-quality collateral efficiently, while maintaining editorial judgment over strategy, accuracy, and quality.
Partner with the Chief Product Officer to align product roadmap narratives with market positioning and go-to-market launch strategy.
Develop go-to-market plans for new product releases and feature launches, coordinating across sales, marketing, and product.