Senior Manager, Product Marketing

Salesforce•Mclean, VA

About The Position

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. This role is for a highly technical, product-centric Product Marketing Manager to embed directly with Engineering and Product teams supporting Agentforce Public Sector and Missionforce solutions. This position will operate within the build cycle — partnering closely with engineering to define, name, and structure product capabilities to ensure clarity, consistency, compliance, and alignment with the broader Public Sector narrative. The ideal candidate is equally fluent in technical architecture, can articulate customer value and product differentiation, and thrives in fast-moving, sprint-driven environments. This role will focus on build-stage marketing and product definition rather than launch orchestration.

Requirements

5–8+ years of experience in Product Marketing, Technical PMM, or Product Management
Experience working directly with engineering teams in agile environments
Strong understanding of cloud architecture, APIs, and SaaS platforms
Ability to translate technical language into clear, differentiated product framing
Strong written communication and structured thinking skills

Nice To Haves

Experience in regulated industries, Public Sector, or government cloud environments
Experience with regulated infrastructure
Exposure to AI-driven platforms or automation (Agentforce or similar technologies)
Familiarity with security and compliance frameworks relevant to Public Sector
Experience working across global teams and time zones

Responsibilities

Embed directly with engineering teams supporting Agentforce Public Sector and Missionforce
Own in-product naming conventions, taxonomy, and feature descriptions
Translate technical capabilities into clear, differentiated product language
Ensure alignment between roadmap, UI copy, documentation, and Public Sector positioning
Serve as the connective tissue between Product, Engineering, Security, Compliance, and broader PMM/GTM teams
Partner daily with Engineering and Product Management in sprint cycles
Participate in backlog grooming, roadmap reviews, and release planning
Ensure feature naming and in-product language reflect customer use cases and regulatory context
Define naming frameworks for features, modules, workflows, and APIs
Ensure terminology consistency across Agentforce Public Sector and Missionforce solutions
Align internal naming with external Public Sector messaging strategy
Prevent technical jargon drift and ensure clarity for Public Sector buyers
Translate complex security, compliance, and infrastructure capabilities into clear product descriptions
Support technical documentation, release notes, and in-app guidance
Partner with UX and design teams on UI copy and feature clarity
Ensure alignment with Public Sector regulatory requirements and mission-driven positioning
Incorporate security standards and compliance considerations into product framing
Align Agentforce capabilities with Missionforce narrative where appropriate
Serve as liaison between Engineering (India-based teams) and Global PMM and Field Marketing teams
Provide early insight into roadmap changes that impact messaging or customer positioning
Support readiness for future GTM launches by ensuring product definition is solid at the build stage