Senior Manager, Product Marketing - Telecommunications

ServiceNow•Santa Clara, CA

10h•$165,500 - $289,600•Hybrid

About The Position

The Senior Manager of Product Marketing for Telecommunications will serve as the crucial link between product development and the market. This role involves translating product capabilities into compelling narratives for telecommunications buyers, equipping the sales team for success, and ensuring that each release cycle generates content and messaging that drives pipeline growth. A key aspect of this role is an AI-first mindset, integrating AI into research, writing, launch strategies, and enablement processes to define the future of product marketing at ServiceNow.

Requirements

7+ years in B2B product marketing or industry marketing, with meaningful exposure to the telecommunications vertical.
Proven experience in product marketing, including positioning frameworks, messaging hierarchies, launch planning, sales enablement, and competitive analysis.
Real familiarity with the telecommunications industry (e.g., BSS/OSS modernization, network operations pressures).
A track record of partnering with product and sales to drive pipeline.
Ability to simplify complex products into messages that resonate with business buyers.
Demonstrated use of AI tools in workflow (research, drafting, competitive monitoring, asset creation, release content) within the last 12 months.
Strong cross-functional instincts and ability to influence product managers, field sales leaders, and demand generation teams.

Responsibilities

Own the product narrative for Telecom, developing and maintaining messaging that connects capabilities to buyer outcomes.
Drive release cycles from product to market, translating new capabilities into market-ready messaging and orchestrating impactful launches.
Create messaging that powers sales, including positioning, proof points, competitive differentiators, and narrative frameworks.
Support active sales cycles with expert positioning and competitive clarity.
Translate the competitive landscape into clear differentiation using AI-powered research tools.
Develop AI-assisted workflows for repeatable, scalable, and high-quality output.