Senior Manager - Product Marketing, Payor Solutions

CVS Health•Island, KY

2d•$82,940 - $182,549

About The Position

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. At CVS Health we are on a mission to democratize healthcare – improving outcomes while making healthy living more accessible for all. CVS Healthspire is focused on helping employers and health plans deliver the highest quality care for their members. We are looking for innovative marketing leaders who think big and push boundaries to drive business result with our clients and their members at the center of what we do. Join us in our mission to lower health care costs, increase accessibility, and improve lives. As the Senior Manager - Product Marketing, Payor Solutions, you'll be responsible for developing and executing the B2B and B2C marketing plans and positioning efforts for new and enhanced programs within the Payor Solutions portfolio. You will develop and execute a detailed, metric-based marketing plan, informed by a deep understanding of the buying needs and challenges of our customers and influencers. It will include break-through positioning and messaging, multi-channel communication plans and a continued focus on campaign optimization to create awareness and demand for our product portfolio. This role is meant for a product marketer that knows how to turn strategies into action, with a background in B2B, B2C marketing, with a focus on sales channel support. Independent leadership of strategy development across multiple products and capabilities combined with successful execution, including measurement and outcomes, is a must. This role is at the intersection of key business stakeholders, including Product, Sales and Sales Enablement and the right candidate will excel at providing and receiving feedback and managing stakeholder relationships. As a successful candidate, you will be curious, detail-oriented and a creative problem solver who can work well within dynamic cross functional teams and own the execution of multiple projects, on time and within budget. The tangible results of a product marketer’s work typically include: Deep understanding of the market, competition and customers. Developing creative briefs and provide direction, feedback to creative partners to ensure creative is delivered on strategy and meets legal guidelines. Positioning and messaging that attracts and converts prospects and leads. Sales enablement materials that help Sales close more deals. Impactful and measurable go-to-market strategy and launch plans that outline in detail how the product will be promoted and sold to support business growth goals. Establish and leverage analytics to measure campaign success; continuously optimize and innovate to deliver desired results. Management of a marketing budget (forecasting of projected expenses and margin expenses) and invoice submission and tracking process.

Requirements

7+ years of experience within healthcare or other highly regulated industries.
5+ years of experience in B2B and B2C marketing where the clients are in the fortune 500 and experience leveraging a surround sound/cross channel approach.
3+ years of cross-functional leadership experience at all levels of the organization to ensure you are bringing both leadership and influence.
Curious, detail-oriented and a creative problem solver who can work well within dynamic cross functional teams.

Nice To Haves

Able to navigate a complex organization: the ideal candidate will have worked effectively in an organization of considerable size, scope and complexity.
Highly effective at partnering and will understand how to collaborate, influence and drive impact across the organization.
Ability to synthesize and structure complex information and deliver it in a clear and compelling way through strong story telling & quantitative and qualitative evidence.

Responsibilities

Developing and executing the B2B and B2C marketing plans and positioning efforts for new and enhanced programs within the Payor Solutions portfolio.
Developing and executing a detailed, metric-based marketing plan, informed by a deep understanding of the buying needs and challenges of our customers and influencers.
Creating break-through positioning and messaging.
Developing multi-channel communication plans.
Focusing on campaign optimization to create awareness and demand for our product portfolio.
Turning strategies into action with a background in B2B, B2C marketing, with a focus on sales channel support.
Independent leadership of strategy development across multiple products and capabilities combined with successful execution, including measurement and outcomes.
Working at the intersection of key business stakeholders, including Product, Sales and Sales Enablement.
Providing and receiving feedback and managing stakeholder relationships.
Owning the execution of multiple projects, on time and within budget.
Developing creative briefs and provide direction, feedback to creative partners to ensure creative is delivered on strategy and meets legal guidelines.
Developing sales enablement materials that help Sales close more deals.
Developing impactful and measurable go-to-market strategy and launch plans that outline in detail how the product will be promoted and sold to support business growth goals.
Establishing and leveraging analytics to measure campaign success; continuously optimize and innovate to deliver desired results.
Managing a marketing budget (forecasting of projected expenses and margin expenses) and invoice submission and tracking process.