Senior Manager, Product Marketing, Enterprise

SimplePractice

13h

About The Position

SimplePractice is seeking an experienced Senior Manager, Product Marketing to lead strategic commercialization efforts for SimpleConnect, an infrastructure layer connecting payers, health systems, and employers with independent practitioners. This role involves end-to-end product marketing, from initial learning and market understanding to go-to-market execution and post-launch analysis, with a direct impact on company goals and business growth. The position offers a unique opportunity for zero-to-one ownership, high visibility, and the chance to build the product marketing playbook for a critical growth area within the company.

Requirements

BA/BS required, MBA preferred
6-10 years of B2B enterprise product marketing and/or go to market experience with direct experience marketing to payer organizations, health plans, or similar enterprise healthcare buyers (required)
Self-starter who sees ambiguity as an opportunity and problem solver who is excited for the challenge and willing to roll up their sleeves to overcome obstacles in creative ways.
Refined ability to develop clear and compelling value propositions, messaging, merchandising and pricing strategies for new products and services.
Excellent verbal, written, visual and interpersonal communication skills. Able to distill and communicate complex concepts into a narrative for both the industry and customers
Analytical and data-forward thinker, with clear experience of using varied and sometimes imperfect data sources to size opportunities, create robust business cases, influence in-year revenue targets, and make recommendations for business growth.
Experience leading without influence and forming strong interpersonal relationships with cross-functional teams across Product, Market Research, Marketing, Design, Analytics and Finance to meet learning and business objectives.
Proven ability to independently build and execute multiple projects simultaneously to deliver results
Ability to ‘manage up’ to direct manager and leadership

Responsibilities

Own Enterprise Go-To-Market Strategy: Develop and lead a holistic, audience-centric product marketing strategy for Enterprise, spanning acquisition, activation, adoption, retention, and expansion.
Define segment-specific positioning, messaging, and value propositions that reflect the complexity of ecosystem dynamics and efficiency.
Serve as the internal expert and advocate for the Enterprise audiences, grounding strategy in customer insight, data, and market understanding.
Drive Product Launches & Commercialization: Drive conviction behind new products and services for SimpleConnect in partnership with cross-functional teams, most notably Product.
Use insights and product data to inform and influence roadmap decisions.
Lead go-to-market strategy and execution for SimpleConnect products, integrations, and initiatives.
Translate product integrations and capabilities into clear, compelling stories for both the healthcare industry and clinicians that drive education, adoption, and value realization.
Accountable for setting KPIs and driving business outcomes for major product launches.
Own Core Sales & Marketing Narrative and Collateral: Own the development of enterprise sales and marketing collateral, including executive presentations, core decks, and foundational assets.
Translate positioning and messaging into clear, compelling narratives tailored to payer, employer, and health plan audiences.
Establish a consistent voice and story across all enterprise-facing materials.
Partner with Enterprise Marketing and Creative to ensure assets are effectively adapted and deployed across channels and programs.
Drive Adoption & Retention: Design lifecycle strategy and messaging frameworks in partnership with Lifecycle Marketing that support ongoing education and engagement with clinicians beyond initial conversion.
Create messaging and programs across email, in-product, content, community, and paid channels that are aligned to group practice needs and maturity stages.
Use customer insights and performance data to iterate on messaging, programs, and GTM approaches.
Act As Internal Enterprise Advocate: Leverage the appropriate learning strategies, including qualitative and quantitative consumer research to drive conviction in and optimization of initiatives.
Champion data-backed decision-making, using varied sources of data to make strategic recommendations to the organization, focused on reaching business goals.
Influence efficient execution across teams, acting as the ‘connective tissue’ that links our product innovation with marketing teams.
Build strong relationships with internal cross-functional partners including Product, Market Research, Finance, Analytics, Channel and Performance Marketing, as well as outside agencies and partners.