Lead Product Marketing Manager - Enterprise

Klaviyo•Boston, MA

12h•$140,000 - $210,000

About The Position

Klaviyo is expanding its market presence, aggressively competing in the Mid and Large Enterprise segments against established marketing clouds. This requires a distinct approach, characterized by longer sales cycles, complex buying committees, increased scrutiny on platform maturity and data infrastructure, and a need for a compelling narrative to displace incumbents. This role serves as the strategic driver for this market expansion. As the Lead, Product Marketing – Mid & Large Enterprise GTM, you will collaborate with GTM leaders to establish priorities, develop positioning and sales strategies that provide a competitive advantage, and lead integrated campaigns to enhance Klaviyo's credibility in the enterprise market. This position demands a high degree of autonomy, suitable for an individual who can proactively set direction. The ideal candidate possesses experience in critical deal negotiations and understands how to equip sales teams with a confident, differentiated story. They can think strategically about market dynamics and translate these insights into effective sales plays, key campaign assets, or precise objection handling, as required. Comfort in strategic discussions with GTM leadership and in preparing sales teams for significant deals is essential.

Requirements

8+ years of product marketing experience, with a meaningful portion focused on B2B SaaS; direct experience marketing to mid-market and enterprise buyers is required
Demonstrated ability to own GTM programs end-to-end, from positioning through execution and performance readout, operating independently without close management oversight
Experience supporting complex, multi-stakeholder sales cycles and enabling large sales organizations to communicate nuanced value propositions effectively
Skilled at adapting positioning and messaging across segments, motions, and competitive contexts; strong instincts for what resonates with Enterprise buyers
Able to frame ambiguous problems, synthesize competing inputs, and communicate clear, structured recommendations to senior stakeholders
High craft bar for written and visual work. Output should be ready for executive and external audiences with minimal revision: clear narrative flow, strong slide titles, purposeful structure
Proven ability to drive alignment across teams with competing priorities, through influence rather than formal authority
Active mentor who raises the quality bar of work around them and contributes to a high-performing team environment

Responsibilities

Enterprise GTM Strategy: Partner with GTM leaders to define and prioritize field selling motions for the Mid and Large Enterprise segment, synthesizing market trends, competitive dynamics, seasonal signals, and what's resonating across marketing and the field to determine where to focus. Ensure GTM efforts across plays, campaigns, and enablement are aligned to market needs and sequenced to maximize their collective impact on pipeline and revenue.
Sales Plays: Design Enterprise sales plays from ICP definition through field launch. Identify high-value displacement opportunities, develop the competitive positioning and messaging that gives sales a clear edge, and partner with Enablement to make sure plays land in the field rather than live in a deck.
Integrated Marketing Campaigns: Serve as the PMM lead on Enterprise integrated marketing campaigns, contributing strategy, messaging, and assets alongside Creative, Lifecycle, and Demand Gen. Own the strategic concept behind anchor assets, including the frameworks, research, and benchmarks (e.g., maturity assessments, industry benchmarks) that drive top-of-funnel engagement.
Field Assets: Maintain and evolve core Enterprise assets, including the pitch deck library, enterprise landing page, EBC materials, objection handling, and discovery frameworks. Keep the field's source of truth current and usable.
Product Storytelling: Translate the Klaviyo product vision and roadmap into compelling narratives for Enterprise audiences. Synthesize field and customer insights to influence roadmap prioritization, and where product gaps exist, develop positioning that gives the field a credible point of view rather than waiting on the roadmap.
Performance & Insights: Track Mid and Large Enterprise GTM performance across pipeline sourced, pipeline influenced, and closed-won rates by segment. Deliver structured readouts with clear recommendations on what to continue, change, or stop.