Senior Manager, Performance Creative Strategy

Nanit•New York City, NY

1d•$150,000 - $160,000•Hybrid

About The Position

About Nanit: Welcome to Nanit, the high-growth baby tech company that is changing the way parents experience parenthood through the world’s most advanced baby monitor and parenting products. In 2016, the Nanit baby monitor revolutionized the industry with computer-vision and machine-learning capabilities that helped parents understand their baby’s sleep patterns and allowed them to achieve better sleep quality. Now, the company has become the leader in the connected parenting space, with an incredible customer base of highly-engaged parents who look to Nanit as a source of information and expertise on their parenting journey. About the Role: We are seeking an Senior Manager, Performance Creative Strategy to join our Growth team and lead creative strategy for paid media channels, with a primary focus on paid social. Paid social is a critical part of Nanit’s growth. This role will set the long-term vision for paid social creative, building scalable testing frameworks and establishing best practices that compound learnings over time. The Senior Manager, Performance Creative Strategy will be responsible for developing high-performing direct response creative, analyzing performance data, and continuously refining and iterating on winning concepts, with a mandate to drive acquisition and revenue growth.

Requirements

8+ years of experience in creative strategy or performance marketing, ideally within DTC e-commerce
Proven track record developing creative strategies that drive measurable growth
Deep expertise in paid social platforms (particularly Meta), including how media buying mechanics influence creative performance
Strong copywriting skills with experience crafting high-converting paid social ads
Expert-level understanding of paid social channels
Excellent communication and collaboration skills, with the ability to influence cross-functional partners and leadership

Responsibilities

Own Paid Social Creative Strategy: Develop and execute creative strategies that drive acquisition and revenue growth across paid social.
Understand key business drivers and translate them into actionable creative direction.
Lead Creative Production: Manage the end-to-end creative process, from concept through final asset.
Write high-converting scripts, headlines, and ad copy.
Turn strong organic content into paid assets and own the creative testing roadmap, including hypotheses, cadence, and learning documentation.
Evaluate Performance: Analyze performance data to inform testing, iteration, and optimization, driving toward paid social CAC goals.
Identify creative levers impacting CTR, CVR, and blended efficiency, and translate insights into clear next steps.
Partner Cross-Functionally: Work closely with the paid social channel manager to drive account growth.
Collaborate with the Influencer team on UGC and testimonial briefs, and align with Brand to ensure assets meet identity, tone, and design standards.