Senior Art Director, Performance Creative

dentsu•San Francisco, CA

3d•$68,000 - $105,000•Hybrid

About The Position

We’re searching for a Senior Art Director to join our Performance Creative team, working on a leading global technology client focused on digital media and creative software. Reporting to the Creative Director, Performance Creative, you will create performance-driven work that supports digital, web and social direct response channels while satisfying the branding requirements of our clients. You will create conceptual yet performance-driven work, such as paid media assets including paid and organic social, display, digital ads, email, OLV, website and landing pages while satisfying the branding requirements of our clients. Other key deliverables include AI generated imagery and visual systems for campaigns, animations, PR ready creative assets, storyboard development for motion/video work and long form video concepts as well as experiential/event based creative. You will develop on-brand creative activations rooted in strategies that serve as a framework for bringing art and messaging to life for specific audiences, across channels. You will partner with our teams to create concepts that enhance response strategies and achieve client goals. You will apply audience insights, strategic frameworks, and direct response best practices to your work. You understand unique audiences and create content that is relevant to each. You will stay current with the latest trends and technologies (e.g., DCO, Content Velocity, Dynamic Video, Modular Content Systems). You will present work both internally and to our clients while building client relationships.

Requirements

3 years minimum art direction experience in creative advertising and performance creative
Bachelor’s degree in advertising, marketing or related field, required; in lieu of degree, equivalent experience in a relevant field required
Advanced design craftsmanship with a strong visual eye and attention to detail
Expert-level proficiency in Figma, including use of component libraries and complex systems-based design
Strong art direction skills applied to digital and AI-generated creative
Ability to concept and execute within performance marketing environments
Experience with AI tools (especially image/video generation) and strong prompting skills
Ability to both generate AI-based creative assets and direct others doing the same
Storyboarding and understanding of animation principles
High level of technical design execution (file setup, asset creation, scalable systems)
Experience working with the nuances and requirements of writing for Online Display, Email, Social and Digital Experiences including video.
Working knowledge of web usability/accessibility, advertising technologies, and development methods
Brand development experience

Responsibilities

Create performance-driven work that supports digital, web and social direct response channels while satisfying the branding requirements of our clients.
Create conceptual yet performance-driven work, such as paid media assets including paid and organic social, display, digital ads, email, OLV, website and landing pages while satisfying the branding requirements of our clients.
Develop AI generated imagery and visual systems for campaigns, animations, PR ready creative assets, storyboard development for motion/video work and long form video concepts as well as experiential/event based creative.
Develop on-brand creative activations rooted in strategies that serve as a framework for bringing art and messaging to life for specific audiences, across channels.
Partner with our teams to create concepts that enhance response strategies and achieve client goals.
Apply audience insights, strategic frameworks, and direct response best practices to your work.
Understand unique audiences and create content that is relevant to each.
Stay current with the latest trends and technologies (e.g., DCO, Content Velocity, Dynamic Video, Modular Content Systems).
Present work both internally and to our clients while building client relationships.