Senior Manager, Creative Strategy & Production

Sherweb•Sherbrooke, QC

2d•CA$101,990 - CA$145,700•Hybrid

About The Position

The Senior Manager, Creative Strategy & Production is accountable for leading Sherweb's creative function across strategy, production, operations, and modernization. This role ensures creative work aligns with business objectives, supports a high-performing team, and builds scalable systems, processes, and capabilities that enable the organization to deliver impactful creative experiences efficiently and consistently.

Requirements

Has a minimum of 10 years of experience leading creative teams with clear accountability for performance and results
Has built, scaled, or transformed creative functions, teams, or operating models
Can connect business strategy with creative execution and marketing outcomes
Is comfortable balancing creative quality, operational excellence, and business priorities
Uses data, performance metrics, and stakeholder feedback to drive continuous improvement
Has experience implementing modern tools, automation, or AI-enabled workflows
Works effectively across teams and builds strong relationships with stakeholders at all levels
Knows how to raise standards while creating an environment where teams feel supported and empowered
Fluency in English is required for proper service delivery to international customers and for main tasks related to this position requiring written and oral communication with an English-speaking clientele at all times.

Responsibilities

Lead and evolve the day-to-day operations of the creative studio
Support writers, designers, translators, videographers, and web developers through coaching, prioritization, and operational leadership
Build a scalable creative operating model across the internal team while thoughtfully leveraging freelancers and external marketing agencies when appropriate
Help establish clear ownership, accountability, and production workflows
Own the definition, tracking, and management of KPIs and service levels to improve throughput, turnaround time, quality, and stakeholder satisfaction
Partner closely with GTM and marketing leaders to ensure strategic intent is reflected in creative execution
Improve how campaigns and initiatives are translated into actionable creative direction
Help ensure campaign experiences feel cohesive across channels and touchpoints
Strengthen collaboration between creative and marketing stakeholders
Ensure the consistency and quality of creative execution across campaigns and channels
Help establish scalable creative standards, QA processes, and precedent libraries
Reinforce strong audience-centric storytelling and creative thinking
Support the continued evolution of Sherweb’s brand
Improve creative workflows, intake processes, prioritization systems, and production operations
Actively identify, implement, and scale the use of AI services and modern tools to improve efficiency, consistency, speed, and production capacity
Help reduce reactive production patterns and improve operational clarity
Support scalable and sustainable production planning
Assess when work should be delivered through internal capacity versus freelancers or external agencies, and build the right resourcing model to scale output without compromising quality or efficiency

Benefits

Dynamic and flexible work environment
Beautiful offices designed for collaboration (Sherbrooke and downtown Montreal)
Access to cutting-edge tools and technologies
A results-driven culture where ideas, actions, and expertise are recognized
Supportive colleagues from diverse professional and cultural backgrounds
A generous employee referral program
Flexible total compensation package
Base salary between $101,990 and $145,700 per year
Vacation allowance based on prior experience
Paid time off starting on day one (vacation and personal days)
Employee benefits program with savings at local merchants
Unlimited growth opportunities
Close relationship with your direct manager and open communication to support your development
Multiple learning and development opportunities
Tools to track your progress and support career growth
A vibrant social life (Sherweblife)
A rich calendar of virtual and in-person activities designed to foster connection throughout the year.