Senior Manager Partnerships and Content Planning

Acushnet Company • Fairhaven, MA

1d • Hybrid

About The Position

The Senior Manager, Partnerships & Content Planning leads FootJoy’s global brand activation and communications strategy across public relations, influencer marketing, strategic partnerships, and brand collaborations. Reporting to the Senior Director of Global Marketing, this role shapes brand storytelling and integrated campaigns to elevate FootJoy’s visibility, credibility, and consumer engagement. The Senior Manager works cross-functionally with marketing, creative, product, and external partners to develop and execute programs that amplify the brand, strengthen industry relationships, and deliver measurable business results. The position also provides strategic leadership and mentors developing marketing talent.

Requirements

• Bachelor's or Master's degree in Marketing, Communications, Business, or a related field; equivalent experience is considered.
• 8+ years of experience in brand partnerships, public relations, influencer marketing, content strategy, or integrated marketing within consumer, sports, lifestyle, or agency environments.
• Proven track record of developing partnership and influence strategies that elevate brand awareness, drive consumer engagement, and support business growth.
• Deep understanding of the media ecosystem, including traditional media, social platforms, digital publishers, podcasts, newsletters, and emerging channels.
• Strong relationship-building skills and experience managing media, influencers, creators, athletes, strategic partners, and key industry stakeholders.
• Expertise in brand activation, content planning, stakeholder management, negotiation, and cross-functional leadership.
• Strong analytical and project management capabilities, including experience managing budgets, measuring marketing effectiveness, optimizing performance, and delivering results in a fast-paced environment.

Nice To Haves

• Passion for golf.

Responsibilities

• Develop and lead FootJoy’s global PR, influencer, strategic partnership, and Pyramid of Influence strategies to increase brand awareness and support business objectives.
• Build, manage, and grow relationships with media, influencers, athletes, brand partners, and key industry stakeholders.
• Create and execute integrated communications plans across earned, owned, paid, and shared channels.
• Lead the planning and activation of brand and product collaborations, including campaign development, content creation, retail integration, and experiential marketing initiatives.
• Partner with creative and marketing teams to shape brand storytelling and content strategies for golfers worldwide.
• Establish KPIs and reporting frameworks to measure campaign effectiveness, consumer engagement, earned media value, and overall business impact.
• Provide strategic leadership, guide cross-functional collaboration, and help develop future marketing talent.

Benefits

• Comprehensive health and well-being programs for associates and their families, including domestic partners.
• Paid time off.
• Onsite fitness center.
• Acupuncture and physical therapy.
• Wellness coaches.
• 401(k) with company match.
• Health savings accounts.
• Flexible spending accounts.
• Pet insurance.
• Legal planning.
• Education assistance.
• Exclusive access to the Associate Store.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior