Senior Manager, Partner Communications Lead, US

Apple • Sunnyvale, CA

6d

About The Position

Apple’s Marcom team oversees consumer-facing marketing and develops communications across media and platforms. The Partner Communications team amplifies Apple’s brand and drives customer engagement through strategic marketing initiatives with partners.

The Senior Manager, Partner Communications Lead will lead US partner marketing communication strategy, planning, and execution for Apple products and services. This role develops innovative partner communications strategies and creative work, bridging Apple’s brand vision with partner marketing execution and ensuring alignment across global markets and channels. The role leads a high-performing team and works with major partners to develop go-to-market strategies and campaigns.

The position requires developing an understanding of Apple and partner brands and local market dynamics; shaping retail market strategy; using trends and communications insights to optimize partner marketing; and collaborating on campaigns across advertising, digital channels, and partner-owned touchpoints, including in-store and online. The role also builds processes to improve the quality, effectiveness, and efficiency of partner marketing, leads communications workshops with partner marketing teams and agencies, and oversees quarterly planning and allocation of budgets and resources. Domestic travel may be required 1–2 times per quarter.

Requirements

• 10+ years of experience in account management and/or strategy at a creatively driven advertising agency or in-house marketing communications firm.
• At least 5 years of experience directly managing and developing high-performing teams.
• Expertise in brand communications, from strategy through execution and analysis of results.
• Experience working in cross-functional teams, building strong relationships, and influencing stakeholders across a matrixed organization to drive results.
• Ability to understand product and service business strategy and consumer insights and use them to build global partner communications strategies.
• Skill in analyzing a partner’s business, marketing strategy, and consumer insights to identify challenges and opportunities.
• Deep understanding of digital platforms, including social, eCRM, e-commerce, content, performance marketing, and digital in-store, and how to use them across the customer journey.
• Experience working with creative teams and collaborating to develop strong creative work.
• Ability to work effectively as part of a cross-functional team.
• Ability to motivate, inspire, and guide a team toward shared goals.
• Passion for thoughtful strategy, innovative communication plans, and creative integrated campaigns.
• Flexibility and adaptability in a dynamic environment, with the ability to contribute as a team member and lead effectively.
• Ability to build rapport, credibility, and influence across multiple stakeholders in a highly matrixed organization.

Responsibilities

• Lead US partner marketing communication strategy, planning, and execution for Apple products and services.
• Develop partner communications strategies and creative across Apple products and services, aligning Apple’s brand vision with partner execution across global markets and channels.
• Build and lead a high-performing team to deliver partner go-to-market strategy and execution.
• Develop understanding of Apple and partner brands and local market dynamics to help shape retail market strategy and partner communication plans.
• Synthesize macro trends and communications insights to optimize current and future partner marketing efforts, internally and with external partners.
• Collaborate with partners on campaigns spanning advertising, digital channels, and partner-owned marketing touchpoints, including in-store and online.
• Build and drive processes that improve the quality, effectiveness, and efficiency of partner marketing work.
• Lead communications workshops with partner senior marketing teams and agencies to elevate creative and strategic output.
• Oversee quarterly planning and strategic allocation of budgets and resources to partner communications initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed