senior manager, Owned Channel Marketing

Starbucks Coffee Company•Seattle, WA

3d•$117,700 - $196,500•Hybrid

About The Position

Now Brewing senior marketing manager, Owned Channel Marketing! #ToBeAPartner From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others. As a senior marketing manager of Owned Channel Marketing, you will be responsible for executing customer communications across Starbucks’ owned channels, including email, app, web, and in-product experiences to drive engagement, conversion, and long-term customer value. You will play a critical role in bringing campaigns to life, ensuring clarity, accuracy, and consistency across touchpoints. In this highly collaborative role, you will partner across functions to deliver high-quality, on-time marketing campaigns that support enterprise priorities, seasonal strategies, and always-on programs.

Requirements

Bachelor’s degree or 4+ years of relevant experience
5–8 years of progressive experience in marketing, CRM (customer relationship manager), or digital channels
3+ years of Cross-functional project management experience
Experience executing marketing campaigns across multiple stakeholders
Ability to work both independently and as part of a team
Strong executional mindset with attention to detail and ability to manage multiple priorities
Experience delivering marketing campaigns across digital or owned channels (email, app, web)
Strong project management skills and ability to keep work on track in fast-paced environments
Excellent collaboration and communication skills across cross-functional teams
Ability to translate strategy into clear, actionable deliverables
Comfort working with data to inform optimizations and performance improvements
Strong organizational skills and ability to manage timelines and dependencies
Demonstrates a proactive, solutions-oriented approach to problem solving
Experience navigating ambiguity and shifting priorities

Nice To Haves

Understanding of owned channel or CRM (customer relationship management) marketing principles and metrics
Experience working with creative teams or agencies
Familiarity with marketing automation or campaign management tools
Ability to learn quickly and work autonomously
Strong attention to detail and operational rigor

Responsibilities

Lead execution of owned channel marketing campaigns across email, app, web, and in-product channels, managing timelines, deliverables, and approvals to ensure high-quality output delivered on time.
Translate enterprise business priorities, seasonal campaigns, and product launches into clear, channel-specific plans and deliverables, ensuring alignment to strategy while focusing on execution excellence.
Support customer personalization efforts by executing segmentation and targeting strategies in partnership with cross-functional teams, ensuring accurate audience selection and message delivery.
Partner with creative teams to bring work to life, develop clear briefs, provide input on channel best practices, and ensuring final assets meet brand standards and campaign objectives.
Collaborate closely with Brand, Integrated Marketing, Menu, and Product partners to ensure owned channel work aligns with broader go-to-market plans while meeting channel requirements and timelines.
Track and evaluate campaign performance, leveraging analytics and reporting to identify optimizations and improve future execution.
Support testing and experimentation efforts, implementing A/B tests and applying learnings to continuously improve campaign effectiveness.
Partner with Technology, Martech, and Operations teams to execute campaigns effectively within existing tools and systems, identifying and flagging any operational gaps or opportunities.
Contribute to campaign recaps and performance summaries, helping to synthesize results and share key insights with stakeholders.
Bring a customer-first mindset to execution, ensuring every communication is relevant, clear, and on brand

Benefits

medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits
short-term and long-term disability
paid parental leave
family expansion reimbursement
paid vacation from date of hire
sick time (accrued at 1 hour for every 25 hours worked)
eight paid holidays
two personal days per year
eligible partners participation in a 401(k) retirement plan with employer match
discounted company stock program (S.I.P.)
Starbucks equity program (Bean Stock)
incentivized emergency savings
financial well-being tools
100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
student loan management resources
access to other educational opportunities
backup care
DACA reimbursement