Channel Marketing Manager
OX Tools•Town of Henrietta, NY
•$60,000 - $70,000•Onsite
About The Position
Develops and executes marketing programs driving sales growth across professional dealers, independent distributors and wholesale partners in North America. Partners with Sales, Product Management and Creative Services to execute promotional programs, trade marketing, customer events and sales support materials. This role will be attending our office in Henrietta.
Requirements
- 3–7 years in Channel/Trade/Brand Marketing or Marketing Communications
- Experience supporting B2B sales and working with distributors/dealers
- Strong project management, organizational and time-management skills
- Excellent written/verbal communication
- Ability to manage multiple priorities; high attention to detail
- Strong collaboration skills; creative, customer-first problem solver
- Proficient in MS Office
Nice To Haves
- Bachelor's degree in Marketing, Business, Communications or related field
- Construction, industrial, hardware or building materials experience a strong asset
- Adobe Creative Suite/marketing automation a plus
Responsibilities
- Develop annual marketing plans and promotional calendars aligned to product launches and customer priorities
- Partner with Sales on initiatives that increase sell-in/sell-through
- Measure program effectiveness and recommend improvements
- Plan and execute campaigns (flyers, rebates, digital, POS, merchandising) across North American customers
- Manage timelines and coordinate with internal teams and vendors
- Plan/execute national and regional trade shows and distributor events
- Manage booth logistics, event budgets and post-event evaluation
- Attend key industry events for on-site support
- Coordinate sales collateral (catalogues, brochures, sell sheets, digital assets, POS signage)
- Manage creative projects with designers, printers and agencies
- Ensure brand consistency across customer-facing materials
- Lead annual catalogue development, coordinating product info, photography, pricing and layout across Product Management, Sales and Design
- Manage timelines for print/digital deadlines
- Support customer presentations, promotional planning and marketing resources
- Assist with customer meetings and business reviews as needed
- Work with Sales, Product Management, Design, Supply Chain, Customer Service and Operations to align marketing with inventory and business priorities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
