senior manager, Owned Channel Marketing

Starbucks • Seattle, WA

4d • Onsite

About The Position

Now Brewing senior marketing manager, Owned Channel Marketing! #ToBeAPartner
From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.
As a senior marketing manager of Owned Channel Marketing, you will be responsible for executing customer communications across Starbucks’ owned channels, including email, app, web, and in-product experiences to drive engagement, conversion, and long-term customer value. You will play a critical role in bringing campaigns to life, ensuring clarity, accuracy, and consistency across touchpoints.
In this highly collaborative role, you will partner across functions to deliver high-quality, on-time marketing campaigns that support enterprise priorities, seasonal strategies, and always-on programs.

Requirements

• Bachelor’s degree or 4+ years of relevant experience
• 5–8 years of progressive experience in marketing, CRM (customer relationship manager), or digital channels
• 3+ years of Cross-functional project management experience
• Experience executing marketing campaigns across multiple stakeholders
• Ability to work both independently and as part of a team
• Strong executional mindset with attention to detail and ability to manage multiple priorities
• Experience delivering marketing campaigns across digital or owned channels (email, app, web)
• Strong project management skills and ability to keep work on track in fast-paced environments
• Excellent collaboration and communication skills across cross-functional teams
• Ability to translate strategy into clear, actionable deliverables
• Comfort working with data to inform optimizations and performance improvements
• Strong organizational skills and ability to manage timelines and dependencies
• Demonstrates a proactive, solutions-oriented approach to problem solving
• Experience navigating ambiguity and shifting priorities

Nice To Haves

• Understanding of owned channel or CRM (customer relationship management) marketing principles and metrics
• Experience working with creative teams or agencies
• Familiarity with marketing automation or campaign management tools
• Ability to learn quickly and work autonomously
• Strong attention to detail and operational rigor

Responsibilities

• Lead execution of owned channel marketing campaigns across email, app, web, and in-product channels, managing timelines, deliverables, and approvals to ensure high-quality output delivered on time.
• Translate enterprise business priorities, seasonal campaigns, and product launches into clear, channel-specific plans and deliverables, ensuring alignment to strategy while focusing on execution excellence.
• Support customer personalization efforts by executing segmentation and targeting strategies in partnership with cross-functional teams, ensuring accurate audience selection and message delivery.
• Partner with creative teams to bring work to life, develop clear briefs, provide input on channel best practices, and ensuring final assets meet brand standards and campaign objectives.
• Collaborate closely with Brand, Integrated Marketing, Menu, and Product partners to ensure owned channel work aligns with broader go-to-market plans while meeting channel requirements and timelines.
• Track and evaluate campaign performance, leveraging analytics and reporting to identify optimizations and improve future execution.
• Support testing and experimentation efforts, implementing A/B tests and applying learnings to continuously improve campaign effectiveness.
• Partner with Technology, Martech, and Operations teams to execute campaigns effectively within existing tools and systems, identifying and flagging any operational gaps or opportunities.
• Contribute to campaign recaps and performance summaries, helping to synthesize results and share key insights with stakeholders.
• Bring a customer-first mindset to execution, ensuring every communication is relevant, clear, and on brand

Benefits

• medical
• dental
• vision
• basic and supplemental life insurance
• other voluntary insurance benefits
• short-term and long-term disability
• paid parental leave
• family expansion reimbursement
• paid vacation from date of hire
• sick time (accrued at 1 hour for every 25 hours worked)
• eight paid holidays
• two personal days per year
• 401(k) retirement plan with employer match
• discounted company stock program (S.I.P.)
• Starbucks equity program (Bean Stock)
• incentivized emergency savings
• financial well-being tools
• 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
• student loan management resources
• access to other educational opportunities
• backup care
• DACA reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior