Senior Manager of Strategic Partnerships Marketing

MGM Resorts International • Las Vegas, NV

1d • Onsite

About The Position

The Strategic Partnerships Marketing Senior Manager supports the Executive Director of Partnerships in developing and executing strategic initiatives with key partners to maximize value for MGM Resorts, its partners, and its customers. This role plays a critical part in shaping marketing strategies by providing informed recommendations, evaluating new partnership opportunities, and leading cross-functional projects. The Senior Manager is responsible for cultivating and maintaining strong, collaborative relationships with partner organizations, as well as engaging regularly with internal stakeholders across corporate and property teams. This position ensures consistent communication and alignment between all parties, while overseeing the successful execution of partnership programs. Additionally, the role requires building and maintaining productive relationships with partners, vendors, and internal teams, while ensuring all activities are conducted in accordance with MGM Resorts International’s policies, practices, and procedures.

Requirements

• Bachelor's Degree in Marketing, Business Management, Hotel Administration or a related field, or equivalent experience
• A minimum of 3+ Years of prior relevant experience

Nice To Haves

• 5+ Years of Prior Relevant Experience - in one of the following fields: loyalty marketing, partnership marketing, gaming industry, marketing, hospitality or related field - Preferred
• 7+ Years of Prior Relevant Experience - in one of the following fields: loyalty marketing, partnership marketing, gaming industry, marketing, hospitality or related field - Preferred
• Previous experience within partnership marketing - Preferred
• Previous experience working within a large loyalty program - Preferred
• Specialized knowledge of multiple areas including loyalty, CRM, marketing, operations, technology, e-commerce, casino, finance, promotions, events, and compliance - Preferred
• Demonstrated experience working with and leading project teams - Preferred
• Previous experience working in a similar resort setting – Preferred

Responsibilities

• Responsible for success of assigned partnerships such as Marriott, Southwest Airlines, Royal Caribbean, Celebrity Cruises, Thunder Valley, and Avis by developing and implementing marketing plans for assigned partners that include strategies, measurable objectives, and tactics.
• Manages day-to-day relationship with partner operations team and holds weekly, monthly, quarterly, and annual performance reviews as necessary to identify opportunities for operational improvement.
• Helps ensure achievement of program targets for acquisition / profitability and other KPIs by evaluating programs regularly through interpreting data, identifying trends, understanding key drivers of changes in performance, and making / executing actionable recommendations for continual improvement.
• Responsible for developing and presenting content for Monthly Business Reviews with department Vice President.
• Collaborates with internal property and external operations teams to identify opportunities to improve operational efficiency by performing root cause analysis and monitoring trends in KPIs.
• Collaborates with Executive Director Loyalty Partnership to develop and refine new and existing strategies for acquisition of new members and engagement of current members such as tier matching, multi-way earn / burn, loyalty currency exchange, etc. in addition to supporting future business development and integration efforts of new loyalty partners.
• Oversees partnership program operations across the enterprise, ensuring all properties are trained and in compliance with guidelines and regulatory requirements.
• Partners with Internal Marketing and Brand Marketing to ensure employees and members are aware of and educated about strategic partnerships.
• Responsible for creating all training material related to strategic partnerships and responding to employee and member questions, inquiries, concerns.
• Also, partners with the Direct Marketing team to develop, create, and execute strategic campaigns for assigned partners.
• Responsible for leading the execution of such campaigns from the strategy, planning, deliverables fulfillment, deployment, employee communication, and reporting and analysis of the campaign performance.
• Accountable for administering uploads and performing research for critical systems (i.e. loyalty management, reservations, gaming): retro Tier Credits / partner point adjustments, dispute research, tier / offer validations, Tier matches, and Tier Credit uploads.
• Responsible for reconciling and processing payment for partner point earning and reservation fees, in addition to reconciling cruise partner revenue share and partnering with Corporate Accounting to ensure accurate allocation to each property.
• Develops professional presentations for executives and ensures edits and proofs are accurate, including partner performance reports and presentations.
• Maintains strong and collaborative relationships with property, corporate, and partner contacts to ensure deadlines are met and ensures issues related to assigned programs are tracked and prioritized, provides feedback with "off-track", and follows through to resolution.
• Responsible for leading recurring calls with partners and internal teams, inclusive of creating agendas, facilitating discussions, driving decisions, and distributing post-call action items and ensuring follow up and resolution on all action items.
• Creates a collaborative work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction.

Benefits

• Wellness incentive programs to help you stay healthy physically and mentally
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
• Free parking on and off shift
• Health & Income Protection benefits (for eligible employees)
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

What This Job Offers

• Job Type: Full-time
• Career Level: Senior