Senior Manager of Provider Brand and Integrated Marketing

BetterHelp

11d•$170,000 - $200,000•Remote

About The Position

BetterHelp is the world's largest online therapy service, aiming to make mental health care more accessible. As the Senior Manager, Provider Brand and Integrated Marketing, you will be a strategic leader responsible for the end-to-end marketing strategy for the provider audience. This role involves driving provider acquisition, engagement, and long-term value, and will be crucial in advancing company priorities like insurance adoption. You will partner with cross-functional teams to shape the provider experience and ensure BetterHelp effectively communicates its value proposition to therapists and clinicians.

Requirements

10+ years of experience in brand or integrated marketing
Experience in healthcare, mental health, or provider-focused marketing (e.g., therapists, clinicians, or other licensed professionals strongly preferred)
Proven track record of executing multi-channel marketing campaigns and programs
Strong understanding of audience segmentation, messaging, and positioning
Experience working with or translating insights and strategy into execution
Analytical mindset with the ability to measure performance and optimize campaigns
Strong cross-functional collaboration and stakeholder management skills
Ability to operate in a fast-paced environment and manage multiple priorities

Nice To Haves

Experience in two-sided marketplaces or platform businesses
Experience with community-building, partnerships, or field marketing (events/conferences)
Exposure to international or multi-market marketing

Responsibilities

Own Provider Marketing Strategy & Vision: Define and evolve the end-to-end provider marketing strategy across brand, growth, and lifecycle efforts.
Establish provider segmentation, positioning, and messaging frameworks, ensuring they scale across channels and markets.
Serve as the central driver of how BetterHelp shows up to providers, with full ownership of the provider marketing roadmap.
Drive Business Impact & Strategic Initiatives: Own key provider growth outcomes, including acquisition, activation, engagement, and retention.
Lead marketing strategy for high-priority initiatives, including insurance adoption on the provider side.
Translate company and product priorities into integrated marketing plans that drive measurable business impact.
Partner with Data Science to define success metrics, measurement frameworks, and performance targets.
Lead Cross-Functional Alignment & Influence: Act as the primary marketing partner to Product, Clinical Operations, Growth, Lifecycle, and Data teams on all provider-related initiatives.
Influence product direction and roadmap decisions by bringing forward provider insights, market trends, and performance data.
Drive alignment across teams to ensure a cohesive and effective provider experience across all touchpoints.
Build & Scale Integrated Marketing Programs: Develop and lead integrated marketing campaigns and programs that drive provider acquisition, engagement, and advocacy.
Oversee key initiatives such as: Ambassador and advocacy programs, Events and conferences, Partnerships and community engagement, Owned content platforms.
Ensure consistent, compelling storytelling across all channels and touchpoints.
Global & Market Expansion: Define the global provider marketing strategy and guide localization for international markets.
Develop scalable playbooks for entering and growing provider supply in new regions.
Partner with regional stakeholders to ensure relevance and effectiveness of messaging and programs.
Operationalize Insights, Measurement & Optimization: Establish and own frameworks for tracking provider brand health and marketing performance (e.g., provider sentiment, engagement metrics).
Translate insights into actionable recommendations that inform strategy and improve outcomes.
Build feedback loops across brand, lifecycle, and growth efforts to continuously optimize performance.