Senior Manager, Integrated Marketing

LCBO•Toronto, ON

7d•CA$83,275 - CA$149,941•Onsite

About The Position

This is an onsite role. Contract Duration: Up to 18 Months. Are you a strategic marketer who excels at transforming insights into action? Do you bring strategic agility to leading paid media strategies across channels—combining performance-driven execution with the analytical depth to translate data into clear, actionable insights? Reporting to the Director, Integrated Marketing, you will lead integrated strategies that connect customer insights, media intelligence, and creative excellence to support LCBO's brand promise. If you excel at the intersection of integrated brand building, creative performance and storytelling, this is the role for you.

Requirements

Minimum 7 years of experience in B2C multi-channel marketing and across all disciplines of traditional and digital media, including paid digital analytics and performance reporting.
Demonstrated experience creating strategies and marketing plans, writing creative briefs and promoting business-driven goals strategies and KPI's.
Experience developing retail promotions including POP execution, owned and paid media integration.
Experience in advertising strategy and media planning including evaluating channel effectiveness, real-time optimizing and interpreting paid media outcomes through a business and consumer impact lens.
Proficient in Adobe Analytics and media performance dashboards.
Experience leading and developing teams, with a focus on mentorship and capability development.
Excellent verbal and written skills along with a collaborative leadership style.
Post-secondary education in a Marketing, Business or Communication related field or equivalent industry training and significant experience in same or similar position.

Nice To Haves

Experience with Adobe and web analytics tools is an asset.
Ability to travel to shoots, stores, and suppliers.

Responsibilities

Leads the creative execution and production for all paid media assets, including seasonal campaigns, promotional programs, ensuring outputs reflect strategic intent and deliver measurable customer and commercial impact.
Manages the development of campaigns for digital and traditional media including print, radio, out-of-home and TV.
Set strategic direction for project teams by delivering clear creative briefs and overseeing the end-to-end production with internal and external creative partners.
Ensures creative excellence and innovation for all marketing campaign and promotional program requirements, ensuring adherence to brand guidelines.
Collaborate with external creative agency partners to develop and execute assets, managing production timelines and budgets.
Collaborate across divisions and within Marketing to deliver integrated programs that enhance the LCBO brand and support corporate priorities.
Deliver compelling presentations to partners and senior leaders that combine strategy, performance insights and business recommendations.
Provide mentorship and support to direct reports.