Senior Integrated Marketing Manager

Sandboxx•Middleburg, VA

16h

About The Position

Sandboxx is seeking a Senior Integrated Marketing Manager to lead integrated marketing efforts across the business. This role is a senior individual contributor position reporting to the Director of Marketing. The manager will be responsible for connecting and coordinating work across paid media, lifecycle marketing, go-to-market (GTM) strategies, brand partnerships, web presence, and performance reporting. The goal is to execute campaigns that function as a cohesive program rather than disconnected channel efforts. Key responsibilities include owning GTM execution for product launches, managing integrated campaigns spanning multiple channels, developing brand partnerships and earned-media opportunities, overseeing the marketing site and blog, and providing weekly performance reports to leadership. The role also involves managing paid acquisition targets in collaboration with an agency, with a strong emphasis on channel integration to create a unified marketing program. This position is ideal for a proactive, self-sufficient marketer who thrives in fast-paced environments and can manage end-to-end campaign systems.

Requirements

6+ years in B2C marketing, with the majority of career spent marketing consumer products.
Demonstrated GTM experience, having owned the launch of new products or features end-to-end.
Operating range across paid, lifecycle, content, web, and partnerships.
Comfort owning a WordPress (or similar) site, running on-page SEO, and shipping landing pages with light HTML/CSS or AI-assisted code.
Strong analytics and storytelling skills using GA4, Mixpanel, or Looker.
Comfort with copywriting and quick-turn design (Figma or Adobe).
Working knowledge of MMPs (Branch, AppsFlyer, or Adjust) and CDPs (mParticle or Segment).
Experience using AI as a part of the workflow.

Nice To Haves

Direct experience marketing to military, veteran, or government-connected audiences.
A portfolio of brand partnerships, cultural moments, or experiential activations.
Product marketing or integrated marketing experience at a multi-product company.
Iterable, Looker, and Branch (or AppsFlyer/Adjust) experience.
App Store and Play Store conversion optimization (ASO) experience.
Experience building AI-powered workflows or automations.
Startup or high-growth company background.

Responsibilities

Run GTM and launch execution end-to-end, including timelines, messaging, asset readiness, channel sequencing, and post-launch readouts.
Partner with Product and Engineering on all user-facing releases.
Build a launch playbook to streamline the launch process.
Plan and execute integrated campaigns across paid, lifecycle, web, content, community, and partner channels as a coordinated program.
Align messaging across diverse audiences (recruits, active duty, supporters, families, military-interested public).
Manage the team's campaign calendar.
Secure 1-2 brand partnerships or earned-media activations per quarter to reach new audiences and create impactful moments.
Identify opportunities for brand co-marketing, cultural tentpoles, and experiential activations.
Oversee paid acquisition against CAC targets across Meta, TikTok, Google Ads, DSPs, and app-install networks, providing strategy for budget allocation, channel mix, creative direction, and testing.
Coordinate the creative pipeline to ensure a consistent flow of assets for paid media.
Partner with the Lifecycle Marketing Manager to set lifecycle priorities, shape segmentation, and align campaigns with integrated marketing efforts.
Own the marketing site and blog, including information architecture, conversion experiments, SEO, AI-search optimization, and content optimization.
Work with the Sandboxx News team weekly to align coverage with marketing priorities and run distribution experiments.
Collaborate with the Community team to align campaigns with community activities, amplify member stories, and route campaigns through community channels.
Own the weekly performance readout, analyzing what moved, why, and outlining next steps.
Build and maintain dashboards in GA4, Mixpanel, or Looker, and translate data into actionable narratives for the company.