Senior Manager of Marketing, Omnicare

CVS Health • Work At Home-Ohio, OH

1d • $75,400 - $165,954 • Remote

About The Position

Omnicare, a leading provider of pharmacy services to long-term care facilities and other institutional care settings, is seeking an experienced Senior Manager of Marketing to lead its overall marketing, brand, and content strategy. The role shapes how Omnicare tells its story, articulates its value to customers, and builds a consistent brand across channels.

The Senior Manager will lead content and brand strategy, oversee creative and graphic design, guide web and digital strategy in partnership with the Marketing Manager, and manage a small marketing team. The position is currently fully remote and open to candidates nationwide. Healthcare experience is strongly preferred, especially in long-term care, pharmacy, senior living, or post-acute care.

The role requires at least seven years of progressively responsible marketing experience, including increasing responsibility in content strategy, brand strategy, and integrated marketing, as well as at least two years of people management experience. A bachelor's degree is preferred, though comparable work experience may be considered. The listed pay range is $75,400 to $165,954, with eligibility for a CVS Health bonus, commission, or short-term incentive program and an equity award target. This full-time position includes a comprehensive benefits package, subject to eligibility.

Requirements

• 7+ years of progressively responsible marketing experience, including increasing responsibility in content strategy, brand strategy, and integrated marketing.
• 2+ years of people management experience.

Nice To Haves

• Bachelor's degree in Marketing, Communications, Business, or a related field; comparable work experience may be considered.
• Ability to develop compelling narratives and clearly articulate a company's value proposition and differentiation.
• Exceptional written and verbal communication skills, including the ability to simplify complex concepts for different audiences.
• Strong experience developing customer-facing content, presentations, sales enablement materials, and marketing communications.
• Experience providing creative direction and managing graphic design, brand standards, or external creative resources.
• Understanding of digital marketing and website strategy, with the ability to lead and partner with digital marketing resources.
• Strong strategic thinking, organizational, and project management skills.
• Ability to balance high-level strategy with hands-on execution in a growing organization.
• Collaborative leadership style and ability to work effectively across functions and with senior leaders.
• Healthcare industry experience; long-term care, pharmacy, senior living, or post-acute healthcare experience is particularly valuable.
• Creative, strategic, customer-focused, and results-oriented approach to marketing.

Responsibilities

• Develop and lead Omnicare's overall marketing, brand, and content strategy, aligned with business objectives and customer needs.
• Define and strengthen the Omnicare brand story, positioning, messaging, and value proposition across customer and market segments.
• Translate complex healthcare, pharmacy, and service offerings into clear, compelling stories and customer-facing messaging.
• Lead development of marketing content and materials, including presentations, sales collateral, thought leadership, customer communications, digital content, and other brand assets.
• Provide creative direction and oversee graphic design and visual brand execution to ensure a consistent, professional brand identity.
• Oversee website strategy and evolution with the Marketing Manager, ensuring the website communicates Omnicare's capabilities, differentiation, and value effectively.
• Partner with the Marketing Manager on digital marketing, SEO, social media, digital advertising, and campaign strategy.
• Develop integrated marketing campaigns that support brand awareness, customer engagement, growth, and retention.
• Partner with Sales, Customer Success, Operations, and other internal stakeholders to understand customer needs and translate business priorities into marketing strategies.
• Establish marketing priorities and measure the effectiveness of content, campaigns, and other marketing initiatives.
• Manage marketing projects, external agencies, creative partners, and vendors as appropriate.
• Manage and develop 1–2 direct reports by setting priorities and providing coaching, feedback, and professional development.
• Help build the marketing function and establish scalable processes, standards, and capabilities as the organization grows.

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Paid time off
• Retirement savings options
• Wellness programs
• Other resources to support colleagues' and families' physical, emotional, and financial well-being, based on eligibility
• Bonus, commission, or short-term incentive program eligibility
• Equity award target

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed