Senior Manager of Marketing Technology

One Park Financial•Miami, FL

About The Position

We're hiring our first dedicated Marketing Technology leader to own and evolve the entire martech stack — from data collection and signal quality to personalization, journey automation, and measurement visualization. This is a high-impact individual contributor role reporting directly to the CMO, with a mandate to build the foundation we need to scale efficiently across every channel. You'll work alongside channel leads, data engineers, product, and our analytics team to translate marketing strategy into technical capability — and you'll bring the project management discipline to keep complex, cross-functional initiatives on track.

Requirements

6–9 years of experience in marketing technology, marketing operations, or a related data/analytics function — ideally within a performance-driven digital business
Demonstrated ownership of a CDP or event tracking infrastructure, including data model design and cross-team governance — Salesforce Data Cloud experience strongly preferred
Hands-on experience integrating first-party signals to Meta, Google, or TikTok ad platforms (CAPI, Enhanced Conversions, Events API)
Experience with Pardot and/or Salesforce Marketing Cloud at a journey, segmentation, or automation level
Strong working knowledge of UTM governance, campaign taxonomy, and attribution methodology
Fluency in SQL; ability to self-serve data validation, QA, and ad-hoc analysis in BigQuery or Redshift without engineering support
Proven project management skills — comfortable owning initiatives end-to-end in Jira, maintaining documentation in Confluence, and driving cross-functional contributors to milestones in a fast-paced environment
Ability to manage competing priorities and coordinate across engineering, product, paid media, and analytics teams simultaneously
Strong communication skills; able to translate technical concepts for CMO, channel leads, and non-technical stakeholders
Track record of building systems and processes in lean environments — you move fast and document well simultaneously

Nice To Haves

Experience in fintech, lending, or financial services marketing
Bilingual English/Spanish — a meaningful plus given our SMB audience in the US and Puerto Rico
Hands-on experience with VWO or similar A/B testing platforms
Familiarity with headless CMS architecture and Laravel-based web environments
Familiarity with marketing mix modeling (MMM) inputs and data requirements
Python scripting for data transformation or pipeline automation
Prior experience as the first dedicated martech hire or in a founding-team capacity

Responsibilities

Own the end-to-end pipeline that routes consented first-party signals to paid media platforms — Meta CAPI, Google Enhanced Conversions, TikTok Events API, and emerging channels. Reduce signal loss, improve match rates, and collaborate with engineering to ensure server-side event coverage across the full conversion funnel.
Establish and enforce a company-wide events taxonomy and UTM dictionary. Define naming conventions, documentation standards (maintained in Confluence), and QA processes so that every team — paid, organic, email, SMS — is speaking the same data language. Own the living governance doc and lead cross-functional adoption.
Architect and deploy personalization capabilities across website, email, SMS/push, and paid media. Leverage Salesforce Data Cloud to build audience segments and trigger-based experiences that reflect where a prospect or merchant is in their journey with OPF.
Map and instrument every meaningful touchpoint in the merchant journey. Partner with BI and channel leads to surface the right business KPIs per channel in centralized, executive-ready dashboards (Looker, Power BI, Tableau). Ensure tracking gaps are closed and attribution logic is defensible.
Own VWO as the experimentation platform for the website and landing pages. Define testing protocols, maintain a prioritized test backlog, and ensure statistical rigor in how results are read and acted on. Partner with CRO, product, and paid media teams to run a consistent velocity of meaningful tests.
Maintain high signal quality across all data platforms — Salesforce Data Cloud, Salesforce Marketing Cloud, ad platforms, and analytics. Monitor for degradation, audit event schemas regularly, and drive resolution of data quality issues before they impact campaign performance or reporting accuracy.