Senior Manager of Marketing Technology

One Park Financial•Miami, FL

20h

About The Position

One Park Financial (OPF) is seeking its first dedicated Marketing Technology leader to own and evolve the entire martech stack. This high-impact individual contributor role reports directly to the CMO and is responsible for building the foundation needed to scale efficiently across every channel. The role involves translating marketing strategy into technical capability and managing complex, cross-functional initiatives. The ideal candidate will work alongside channel leads, data engineers, product, and the analytics team.

Requirements

6–9 years of experience in marketing technology, marketing operations, or a related data/analytics function, ideally within a performance-driven digital business.
Demonstrated ownership of a CDP or event tracking infrastructure, including data model design and cross-team governance — Salesforce Data Cloud experience strongly preferred.
Hands-on experience integrating first-party signals to Meta, Google, or TikTok ad platforms (CAPI, Enhanced Conversions, Events API).
Experience with Pardot and/or Salesforce Marketing Cloud at a journey, segmentation, or automation level.
Strong working knowledge of UTM governance, campaign taxonomy, and attribution methodology.
Fluency in SQL; ability to self-serve data validation, QA, and ad-hoc analysis in BigQuery or Redshift without engineering support.
Proven project management skills — comfortable owning initiatives end-to-end in Jira, maintaining documentation in Confluence, and driving cross-functional contributors to milestones.
Ability to manage competing priorities and coordinate across engineering, product, paid media, and analytics teams simultaneously.
Strong communication skills; able to translate technical concepts for CMO, channel leads, and non-technical stakeholders.
Track record of building systems and processes in lean environments — you move fast and document well simultaneously.

Nice To Haves

Experience in fintech, lending, or financial services marketing.
Bilingual English/Spanish.
Hands-on experience with VWO or similar A/B testing platforms.
Familiarity with headless CMS architecture and Laravel-based web environments.
Familiarity with marketing mix modeling (MMM) inputs and data requirements.
Python scripting for data transformation or pipeline automation.
Prior experience as the first dedicated martech hire or in a founding-team capacity.

Responsibilities

Own the end-to-end pipeline for routing consented first-party signals to paid media platforms (Meta CAPI, Google Enhanced Conversions, TikTok Events API, and emerging channels), focusing on reducing signal loss and improving match rates. Collaborate with engineering for server-side event coverage across the full conversion funnel.
Establish and enforce a company-wide events taxonomy and UTM dictionary, including naming conventions, documentation standards (in Confluence), and QA processes to ensure consistent data language across all marketing teams (paid, organic, email, SMS).
Architect and deploy personalization capabilities across website, email, SMS/push, and paid media, leveraging Salesforce Data Cloud to build audience segments and trigger-based experiences based on prospect/merchant journey stage.
Map and instrument every meaningful touchpoint in the merchant journey, partnering with BI and channel leads to surface key business KPIs per channel in executive-ready dashboards (Looker, Power BI, Tableau). Ensure tracking gaps are closed and attribution logic is defensible.
Own VWO as the experimentation platform for the website and landing pages, defining testing protocols, maintaining a prioritized test backlog, and ensuring statistical rigor in analyzing results. Partner with CRO, product, and paid media teams to run a consistent velocity of meaningful tests.
Maintain high signal quality across all data platforms (Salesforce Data Cloud, Salesforce Marketing Cloud, ad platforms, analytics), monitoring for degradation, auditing event schemas, and driving resolution of data quality issues.