Senior Manager of Digital Marketing & Engagement

NATIONAL DOWN SYNDROME SOCIETY•Washington, DC

12d•$75,000 - $85,000•Hybrid

About The Position

The National Down Syndrome Society (NDSS) is seeking a Senior Manager of Digital Marketing & Engagement to support its digital marketing efforts and lead audience engagement strategies, with a primary focus on the organization's website. This role will oversee the website, email marketing, paid media, digital analytics, and audience growth initiatives, while also contributing to broader marketing priorities. The position reports to the Director of Communications & Marketing and is based in Washington, D.C., with the option for remote work. NDSS is dedicated to creating a world where individuals with Down syndrome thrive through policy change, resource provision, community engagement, and shifting public perceptions.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or related field
6+ years of experience in marketing and communications, preferably in a nonprofit, education, or mission-driven organization
Demonstrated success managing campaigns across digital, print, and multimedia platforms
Supervisory experience with the ability to manage and motivate staff and meet deadlines.
Exceptional written, verbal, and visual communication skills
Strong organizational and time management skills
Demonstrated experience with website and SEO/AEO/GEO
Proven ability to design and execute integrated campaigns that achieve measurable results
Proficiency with marketing and communications platforms
Knowledge of tracking and monitoring systems like GA4
Ability to manage multiple projects quickly, simultaneously, and meet deadlines
Familiarity with Drupal, WordPress, and other content management systems
Strong attention to detail and brand consistency
Experience with website accessibility standards and tools
Familiarity with CRMs and email marketing tools such as Virtuous, Salesforce, or Campaign Monitor
Ability to work in a fast-paced environment, strong willingness to initiate deadlines and time frames for assignments, and follow up on all delegated activities
Knowledge using Asana or other project management tools
Proven experience in digital marketing campaigns and implementation
Experience with a broad range of digital marketing, communications, and fundraising strategies
Must be self-motivated and possess the ability to work well both independently and within a team
Familiarity with AI technologies and a willingness to stay current as the digital landscape continues to evolve.

Responsibilities

Manage paid campaigns, including Google Ads, and SEO/AEO/GEO strategies.
Oversee NDSS' website strategy, governance, budget, and continuous improvement.
Design and implement NDSS’ email marketing and automation strategy.
Ensure consistency of brand, messaging, and visual identity across websites and email.
Support the development and execution of the organization-wide communications and marketing plan(s).
Partner with departments to identify, evaluate, and prioritize digital opportunities.
Monitor engagement, analyze trends, and adjust strategies accordingly.
Lead the development and optimization of website, email, and paid media strategies to support organizational goals including UX and UI.
Establish and monitor digital performance metrics and provide reports and recommendations based on audience engagement data.
Manage digital consultants and vendors supporting web, email, advertising, and related initiatives.
Supervise the Digital Engagement Coordinator and guide digital production and implementation activities.
Other duties as assigned.