Senior Manager of Consumer Performance Integration

British American Tobacco•Winston-Salem, NC

13d•Hybrid

About The Position

Reynolds American is seeking a Senior Manager of Consumer Performance Integration in Winston-Salem, North Carolina. This role integrates insights from multiple data sources and translates findings into actionable recommendations to inform commercial strategy and decision-making. The position focuses primarily on retail sales and loyalty data, promotional efficiency, direct marketing measurement, customer value perception, and purchase behavior. The role partners with cross-functional teams to ensure insights influence commercial planning, pricing, and go-to-market strategies.

Requirements

Bachelor’s degree required.
At least 3 years of experience in Commercial Business Performance, Trade or Marketing Analysis, Growth Management, Strategy, or a related analytical field.
Proficiency in database querying languages, particularly SQL.
Working understanding of technical skills, including proficiency in mathematics and statistics.
Demonstrated ability to work cross-functionally and influence a broad set of stakeholders, including vendor management.
Ability to understand broader business issues and seek resolution.
Ability to manage, leverage, and analyze data sources, interpret meaningful trends, and draw conclusions to deliver actionable business recommendations.
Strong leadership and collaboration skills, including the ability to work with a broad range of disciplines and cross-functionally.
Strong verbal and written communication, data visualization, and presentation skills.
Practical knowledge and application of analytical techniques such as A/B testing.
Experience with commercial tools including retail sales data (IRI/Nielsen), MicroStrategy, Word, Excel, PowerPoint, and ad hoc analysis.

Nice To Haves

Master’s degree in Business Analytics, Market Research, Business, or a related field.
Consumer packaged goods (CPG) experience.
Experience with Python and PySpark.
Familiarity with producing visualizations in Databricks and Power BI.
Dashboard development experience with Power BI or Tableau.

Responsibilities

Synthesize, understand, and leverage large data sets, primarily retail sales data and loyalty data, to generate actionable insights.
Apply analytical techniques such as A/B testing and derive impact and return-on-investment analyses.
Execute and track promotional efficiency and direct marketing measurement initiatives.
Connect consumer insights to relevant commercial metrics.
Translate complex data into clear, compelling narratives that inform commercial strategy and decision-making.
Use loyalty data, pricing analytics, and other internal resources to analyze customer value perception and purchase behavior.
Develop actionable consumer insights that uncover opportunities across contestable spaces and priority growth areas.
Partner with cross-functional teams to ensure insights influence commercial planning, pricing, and go-to-market strategies.

Benefits

401(k) plan with pre-tax and post-tax savings options; company match up to 6% of eligible compensation and an additional 3% company contribution.
Medical, dental, vision, and prescription drug coverage.
Health Savings Account start-up contribution for employees who elect the high-deductible health plan.
Health Care and Dependent Care flexible spending accounts.
Employee assistance program with eight free counseling sessions per issue each calendar year for employees and dependents.
Company-paid life insurance and accidental death or dismemberment insurance.
Voluntary insurance options, including employee and dependent life insurance, AD&D, critical illness, accident coverage, disability buy-up, and auto and home insurance.
Tuition reimbursement and student loan support.
Dependent scholarship programs.
Confidential personal financial counseling.
On-site health centers and 24/7 fitness centers at certain company locations.
Charitable giving matching grants program.
Volunteer service opportunities.
Extensive training opportunities and access to online learning platforms and personalized growth programs.
Company vehicle for eligible employees.
Mobile phone allowance for eligible employees.
Paid sick and personal time, vacation, company holidays, and personal holidays.
Paid parental leave and temporary reduced work schedule opportunity.
Funeral leave, short-term disability leave, long-term disability leave, jury duty leave, military leave, released time for children’s education, community outreach leave, and other paid leave as required by law.