Manager, Consumer Performance, Affiliates

DoorDash USA

6d•$142,800 - $210,000

About The Position

DoorDash is seeking an experienced consumer growth marketer to lead and scale its affiliate marketing channel. The role owns strategy and performance for the growing affiliates program, develops the affiliate creator initiative into a best-in-industry program, deepens publisher relationships, maintains an innovative testing roadmap, and drives growth across DoorDash offerings. The manager will lead a team of 3–4 Associates or Senior Associates and work cross-functionally to improve creator, publisher, and user experiences while scaling the program. The position defines and executes affiliate strategy for new customer acquisition, churned customer resurrection, growth in non-restaurant verticals, and expansion into new business areas such as reservations. It also advances affiliate innovation through experimentation with publishers, technology partners, platform features, and in-house product capabilities. DoorDash describes its culture as leadership-oriented, action-focused, committed to learning, customer-obsessed, and collaborative. The company emphasizes diversity and inclusion and provides a comprehensive benefits package. The role is expected to be filled by December 30, 2026. The national U.S. base salary range is $142,800–$210,000, with potential equity grants.

Requirements

6–8 years of experience in affiliate marketing.
Experience directly managing creator affiliate programs and working with influencers at scale to drive business outcomes.
Proven ability to allocate, pace, and optimize annual budgets of $10 million or more.
Strong analytical background and ability to work deeply with data.
Experience optimizing beyond standard ROAS, including for LTV/CAC, incrementality, lift testing, and marketing mix modeling (MMM).
Experience directly managing, mentoring, and developing a high-performing team, with 2–3 or more direct reports.
Ability to work strategically on customer acquisition and resurrection strategy and tactically on campaign operations, auction dynamics, and bid optimization.
Strong verbal and written communication skills and ability to partner effectively across functions.

Nice To Haves

Familiarity with AI-assisted coding and productivity tools, such as Claude Code and Cursor, for data analysis, query writing, and workflow automation.
Experience in a complex, multi-sided marketplace such as food delivery, rideshare, or the gig economy, with an understanding of consumer supply-and-demand dynamics.
Experience managing or closely collaborating with other performance marketing channels, such as Paid Social, Programmatic, SEO, and Affiliate, and understanding full-funnel and cross-channel attribution.

Responsibilities

Own and scale DoorDash’s affiliate marketing channel and its performance.
Define and execute strategy for new customer acquisition, churned customer resurrection, non-restaurant vertical growth, and expansion into new business areas such as reservations.
Lead, mentor, and develop a team of 3–4 direct reports.
Oversee campaign execution, creator recruitment and onboarding, commissioning strategy, measurement and tracking, and reporting through the team.
Experiment with new publishers, technology partners, platform features, and in-house product capabilities.
Develop the affiliate creator initiative and deepen relationships with publishers.
Maintain an innovative testing roadmap and drive growth across DoorDash offerings.
Collaborate with Analytics, Finance, Product, Strategy & Operations, and Integrated Marketing teams to improve creator, publisher, and user experiences and scale the program.
Communicate high-level channel strategy while overseeing tactical campaign operations, auction dynamics, and bid optimization.