Senior Manager of Campaigns and Digital

Cooley LLP•Washington, DC

8d•$155,000 - $225,000•Hybrid

About The Position

Cooley is seeking a Senior Manager of Campaigns and Digital to join its Marketing and Client Development team. The role is part of the Campaigns and Digital Team, which builds scalable infrastructure and data-backed frameworks to help Marketing and Client Development move from reactive execution to proactive, high-impact strategy. The team translates strategic choices and brand-differentiating experiences—from events to targeted digital channels—into repeatable, optimized market performance. The Senior Manager oversees marketing technology administration and utilization, request intake and governance, workflow design, training, cross-functional coordination, change management, and compliance monitoring. The role also directly supervises and mentors staff, supports their development, and participates in employee lifecycle activities in collaboration with the immediate supervisor and central HR. Cooley’s default schedule is hybrid, with some in-office presence and some work-from-home days, except for roles requiring five days per week in the office. The position may require extended and/or weekend hours and travel. The expected annual pay range for a full-time schedule is $155,000–$225,000, with the final offer dependent on geographic location, experience, and skills.

Requirements

At least 7 years of applicable experience in marketing or business development, preferably with an emphasis on strategy, transformation, or growth functions.
At least 2 years of exempt or management experience in relevant roles.
Professional services industry experience and/or B2B marketing experience.
Experience with marketing and client development planning and operations.
Hands-on experience with project management technologies, such as Workfront, and financial management tools.
After orientation at Cooley LLP, proficiency in Microsoft Office, iManage, and other firm applications.
Ability to work extended and/or weekend hours as required.
Ability to travel as required.
Ability to work independently and demonstrate increasing ownership and mastery of an assigned area.
Entrepreneurial nature, excellent attention to detail, and a focus on quality, consistency, and digital-first approaches.
Exceptional interpersonal and communication skills, including the ability to facilitate and solve problems.
Ability to organize, prioritize, and coordinate multiple activities, often under tight timelines.
Consultative approach to setting goals, driving projects, and achieving outcomes.
Strong judgment and a collaborative, team-oriented approach.
Ability to handle and maintain confidentiality regarding firm information, projects, and client data.
High level of professionalism.
Ability to lead through influence and develop talent.
Proactive, analytical mindset and effective presentation skills.

Nice To Haves

Bachelor’s degree.
Supervisory experience.
Prior legal industry or professional services experience.

Responsibilities

Track, monitor, and audit the firm’s marketing and sales technology stack in coordination with product and business owners, ensuring systems are integrated, optimized, and used to support data-informed decisions.
Manage the technology and operational framework for planned and off-cycle marketing requests, including evaluation against priorities, resources, and business objectives and coordination of stakeholder reviews and leadership alignment.
Partner across the team to implement standardized workflows and operational processes that reduce friction and improve speed-to-market.
Facilitate ongoing training for the Marketing and Client Development team on firm systems, operational best practices, and industry standards.
Serve as the primary operational point of contact between Marketing and Client Development and Finance, HR, Communications, Innovation, and Technology.
Implement internal change management plans for new tools or structures and support the team through transitions.
Monitor marketing and business development activities for compliance with firm policies, data privacy regulations, and professional standards.
Directly supervise and mentor direct reports, provide day-to-day oversight, monitor work-hour and policy compliance, manage staffing coverage, and review and process time logs and time-off requests.
Support business professionals’ development and continued educational opportunities.
Collaborate with the immediate supervisor and central HR on hiring, performance appraisals, counseling, termination, and other employee lifecycle events.
Perform other duties as assigned or required.

Benefits

Medical insurance and health savings account with applicable medical plan.
Dental insurance.
Vision insurance.
Health and/or dependent care flexible spending accounts.
Pre-tax commuter benefits.
Life insurance and accidental death and dismemberment coverage.
Long-term care coverage.
Backup care for children and/or adults and other parental support benefits.
Firm-paid life insurance, accidental death and dismemberment coverage, long-term disability, and short-term medical benefits for benefited employees.
21 days of paid time off each year.
10 paid holidays each year.
Generous parental leave.
Fertility benefits.