Senior Manager, National Field Activation

Labcorp•Durham, NC

1d•Hybrid

About The Position

The Senior Manager, National Field Activation plays a pivotal role in driving growth and enhancing brand perception in local markets. This position partners closely with divisional sales leaders and cross-functional marketing teams to orchestrate strategic product introductions, integrated campaigns, scalable programs, and sales activation initiatives. The role is critical to supporting divisional growth plans and achieving revenue targets through innovative, data-driven marketing strategies. Labcorp is a global leader in diagnostic testing and drug development solutions, helping healthcare providers, researchers, and patients make informed decisions that advance care. Join us in our mission to improve health and improve lives.

Requirements

Bachelor’s degree in Marketing, Communications, Business or Life Sciences.
8 or more years of marketing or sales enablement experience in healthcare, diagnostics, or B2B organizations.
1 or more years of experience navigating highly matrixed business organizations.
High proficiency with project and content management platforms (e.g., Workfront, Adobe, Poppulo or equivalents)
Familiarity with marketing automation tools and CRM systems (i.e. Salesforce)
Strong organizational and project management capabilities; able to manage multiple complex initiatives within time and budget constraints
Excellent written and verbal communication skills, including advanced copywriting and editing proficiency
Ability to thrive in a fast-paced, dynamic environment, adapt quickly to changing priorities, and maintain a solutions-oriented mindset
Proven ability to develop and execute strategic marketing plans and sales activation programs that deliver measurable growth
Demonstrated success implementing programs that enhance field performance and operational efficiency
Strong collaboration and stakeholder management skills; ability to influence and work effectively across cross-functional teams and all organizational levels
Expertise in analyzing market data, customer insights, and campaign performance metrics to drive data-informed decisions and optimize strategies

Nice To Haves

Current or prior Labcorp experience.

Responsibilities

Collaborate with divisional sales leadership and marketing teams to develop and execute growth strategies aligned with business objectives.
Implement structured product introduction approaches and expanded product roadmaps to enable effective sales campaigns and profitable growth.
Support communication strategies that align with Labcorp’s vision and priorities for the Diagnostics commercial audience.
Design and lead scalable, integrated marketing programs to drive lead generation, market share growth, and increased penetration based on market research and consumer insights.
Partner with internal teams and external vendors to ensure timely, on-budget delivery of campaigns and programs.
Analyze market data and campaign performance metrics to inform decisions and continuously improve marketing strategies.