Senior Manager, Member Activation & Lifecycle Growth

Leap

1d•$150,000 - $195,000

About The Position

Leap is a rapidly growing benefits solutions company and a pioneer in employer specialty pharmacy, aiming to transform how life-changing therapies are delivered and financed. They focus on reducing costs, improving access, and ensuring fair pricing for specialty drugs and infusions, which represent a significant and growing healthcare expense for employers. Leap partners with Fortune 500 companies and TPAs, delivering immediate ROI through lower costs, better access, and improved patient care. This role is crucial for building and managing the campaigns that convert eligible members into active Leap patients. The company utilizes claims data, prior authorization data, and member communication channels to identify potential beneficiaries and guide them towards better care. This is a hands-on role central to Leap’s member activation engine, requiring collaboration with analytics, content, design, and member operations teams. The Senior Manager will own the campaign calendar, channel strategy, experiment roadmap, and execution across various channels, acting as a key liaison between different departments to translate strategy into effective campaigns.

Requirements

Relevant B2C growth and lifecycle experience, with demonstrated progression in scope and impact.
Experience in lifecycle marketing, engagement, activation, retention, growth marketing, or consumer product marketing.
B2C experience is required.
Experience building and optimizing campaigns across channels such as email, SMS, direct mail, and landing pages.
Ability to form hypotheses, design tests, analyze results, and use data to improve conversion.
Hands-on campaign execution and marketing operations experience.
Experience building campaigns in tools like HubSpot, Braze, Iterable, Salesforce Marketing Cloud, Customer.io, or similar platforms.
Understanding of segmentation, workflows, QA, tracking, deliverability, opt-outs, list hygiene, and campaign reporting.
Product-oriented member marketing approach, considering member needs and adapting experiences.
Excitement for using claims, prior authorization, eligibility, product, or behavioral data for targeted outreach.
Understanding of accuracy, compliance, QA, and clean execution in a healthcare context.
Ability to manage details, anticipate risks, and coordinate stakeholders.
High agency, ability to create structure from scratch, set priorities, and drive projects with minimal oversight.
Active use of AI tools to enhance work efficiency.
Ability to lead complex, multi-stakeholder initiatives across various departments.
Clear communication skills with both technical and non-technical audiences.

Nice To Haves

Experience in digital health, healthcare, wellness, benefits, insurance, or consumer technology is a plus.

Responsibilities

Build Leap’s member activation engine, creating a repeatable system for member conversion from awareness to treatment start.
Define, launch, measure, and improve activation strategies across employers, therapies, member segments, and channels.
Own multi-step lifecycle and targeted outreach campaigns across email, SMS, direct mail, landing pages, employer channels, and reactivation flows.
Develop and execute campaign strategy, sequencing, timing, channel mix, and testing plans.
Translate claims, prior authorization, eligibility, and funnel data into practical outreach strategies in partnership with Growth Analytics.
Determine optimal member contact strategies, including timing, channels, and adaptive activation paths based on therapy, timing, site of care, and member context.
Run a rigorous experimentation and optimization program, testing hypotheses across messaging, channels, timing, incentives, and campaign elements.
Analyze campaign performance, identify trends, and present recommendations to leadership and cross-functional partners.
Own campaign execution and marketing operations, including building, QA, and launching campaigns in marketing tools.
Manage segmentation, workflows, lists, tracking, scheduling, and vendor handoffs for accurate and timely campaign delivery.
Activate employer-controlled channels and coordinate with cross-functional partners (Client Success, Content, Design, Member Ops) to leverage available communication avenues.
Develop scalable communication packages and approval processes for employer channels.