Senior Manager, Media Partnerships & Innovation

Roche • South San Francisco, CA

3d • Hybrid

About The Position

This Senior Manager, Media Partnerships & Innovation role is integral to successfully delivering the digital marketing vision. The Digital Marketing Office (DMO), led by the Head of Digital Marketing and reporting to the Chief Marketing Officer, drives Genentech’s digital marketing transformation and is focused on activating four key specializations, including media expertise. The candidate in this role will report to the Head of Media & Innovation and lead direct engagement with media publishers, broadcasters, and data providers, working to drive innovation in media execution, cost savings, value addition, and greater knowledge of media excellence across the entire marketing organization. The candidate will work closely with functional partners in Digital, Data & Analytics, and our media agency, to help execute innovative media pilots and scale successful pilots across the commercial organization.

Requirements

• Expertise in paid media strategy and buying, either as a former agency media strategist or buyer, or as a brand marketer who managed media campaigns directly
• Knowledge of the healthcare ecosystem including policy, the regulatory environment and each customer type (e.g. HCPs, patients, payers, distributors)
• Experience with joint business planning or incentive agreement negotiation with media, data or advertising technology providers; strong knowledge of deal terms required
• Ability to influence and inspire individuals and teams across the Commercial, Medical and Government Affairs (CMG) network, from front-line employees to the executive level
• Breadth of experience in digital and brand marketing, paid media, and ad tech, including the vendor landscape
• Strong financial acumen and analytical skills to effectively interpret and utilize quantitative and qualitative data to shape strategies and tactics
• Strong ability to project plan, organize and execute work autonomously
• Strong business acumen and presentation skills
• Forward-thinking and adaptable to dynamic situations
• A solid understanding of innovation and how it should be applied in business
• Excellent interpersonal, leadership, and communication skills
• Bachelor's degree
• Two years of marketing experience and five years minimum work experience, with three years of commercial experience (e.g., market access, marketing, sales or customer insights)
• Experience in a performance marketing, marketing analytics, or digital marketing role with responsibilities related to media campaign strategy or execution
• Experience engaging media, data and technology providers to drive value for a commercial organization
• Experience with direct contracting of joint business plans (JBPs) or incentive agreements, to include media credits, rebates, and ancillary services (e.g. creative production, in-person training)

Nice To Haves

• MBA or other related graduate-level degree preferred
• Experience in the pharmaceutical or biotech industry
• Experience working closely with creative and media agencies, creating marketing strategies and tactics that have strengthened market positioning and financial results
• Hands-on experience with specific performance marketing tools including programmatic media buying platforms (Facebook Ads Manager, Google DV 360, TheTradeDesk) or web analytics platforms (Google Analytics)
• Exposure to large commercial media budgets >$100M
• Ability to drive a data-driven media practice, focus on metrics that matter, and drive business performance forward without unnecessary complexity and overanalysis
• Understanding of digital marketing channels and how their performance is measured
• Experience in developing training materials or supporting others in learning new media strategies

Responsibilities

• Track trends in digital marketing and media innovation, identifying key opportunities of benefit to Genentech and articulating methods to leverage them
• Build strong partnerships with third party suppliers in media, data and advertising technology, understanding their advancing capabilities and how those capabilities would help enable Genentech’s commercial organization goals
• Negotiate and contract joint business plans with strategically chosen media, data and technology providers; seek advantageous terms for Genentech based on industry knowledge and hands-on media planning or buying expertise
• Plan and own the media innovation roadmap in partnership with both new and current media providers and publishers; achieve annual revenue and cost savings targets from successful media innovations and contracted joint business plans
• Provide guidance to the marketing organization regarding media innovation pilots to pursue, and the appropriate investment levels respective to each brand’s media budget
• Identify or co-create first-in-industry pilots, designing pilot business cases and measurement criteria, and tracking successes and learnings that are reported out to our marketing organization regularly
• Report on and optimize innovations on a structured cadence, ensuring documented and internally published learnings of every media pilot for enterprise-level visibility
• Compose organized structures for marketers to easily launch and scale successful media innovation pilots across the portfolio, engaging with activation partners to ensure seamless adoption of innovative tactics
• Travel regularly to media, data, and technology conferences, identifying and vetting prospective innovation opportunities to share with the marketing organization
• Provide guidance to the marketing organization regarding the best media innovation pilots to pursue, and the appropriate investment levels in those pilots respective to brand media budgets
• Champion innovation at all levels in the organization by meeting with stakeholders at different levels and in different functions
• Build relationships with compliance and promotional review bodies to ensure compliance of all media innovation pilots pursued

Benefits

• A discretionary annual bonus may be available based on individual and Company performance.
• This position also qualifies for the benefits detailed at the link provided below.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior