Manager, Digital Innovation and Social Media

OEG Inc. • Edmonton, AB

3d • Onsite

About The Position

Reporting to the VP, Marketing, this role will provide the successful candidate with the opportunity to continue the OEGSE legacy of leadership, innovation and early adoption within the digital and social spaces. We are looking for an individual to ensure that the company’s mobile applications, websites and social channels are leveraging best in class practices while also demonstrating the curiosity and analytical perspective to introduce new technology and content strategies. This person will develop and oversee the deployment of this strategy while ensuring that it aligns with overall OEG revenue building goals, working with departmental leaders to leave no stones unturned and continue our internal ethos of collaboration and winning together. This person will also possess the acute ability to ensure that content is being deployed that maximizes fan engagement with our various brands while blending in revenue driving messaging seamlessly – all in the appropriate voice(s) of our varied brands.

Requirements

• A post-secondary degree or diploma from a recognized institution in a related field
• A minimum of five years of experience within the sports and/or live entertainment sectors, ideally with direct club experience
• Deep knowledge of the game of hockey, including rules and terminology
• Excellent verbal communication skills with the ability to articulate hockey games clearly and effectively
• Working knowledge of web design and mobile application tools
• Working knowledge of social media tools
• Working knowledge of graphic design tools
• Solid knowledge of digital marketing (social media, display, SEM, etc.)
• Proficient in Microsoft Office applications
• Excellent writing ability with proofreading and grammatical skills
• Proven ability to make critical decisions independently without supervision
• Track record of building strong working relationships through effective communication, managing expectations, and conflict management
• Ability to work evenings and weekends as required
• Proactive and resourceful with an ability to “make things happen”
• Good balance of creative/communications instincts and logical, analytical skills
• Ability to work independently and under tight deadlines while maintaining excellent communication and interpersonal skills.
• Strong organizational skills with the ability to manage multiple projects and tasks simultaneously.
• Positive, energetic and professional attitude
• Possess a high level of accuracy and attention to detail

Nice To Haves

• You adore technology, and finding ways to use it to improve experiences
• You are creative, friendly, resilient, empathetic, collaborative, persistent, tenacious and a dedicated employee
• You are always professional and comport yourself appropriately in any work related environment
• You can take wild ideas and convert them into succinct tactics
• You want to take ownership of projects and guide them through to completion
• You are a leader that has a vested interest in both the well-being of your reports, but also their development and growth
• You foster a positive attitude and the ability to communicate and collaborate effectively with colleagues at all levels in a professional manner.
• You are self-motivated, well-disciplined, and possess the ability to work well under pressure
• You are comfortable managing multiple projects and deadlines simultaneously
• You can separate passion from emotion
• You are comfortable being flexible
• You demonstrate curiosity in your daily actions

Responsibilities

• Provide strategic direction & maximizes growth of all web, social & mobile channels for the Edmonton Oilers, Rogers Place and ICE District
• Lead development for new Edmonton Oilers mobile application
• Lead development of a content strategy for third party digital applications (ex. YouTube)
• Serve as organizational lead for the adoption and implementation of new digital technology as relevant
• Serve as content manager & assignment editor for EdmontonOilers.com editorial & video
• Work with Manager, Digital Architecture to oversee development & day-to-day operation of EdmontonOilers.com & RogersPlace.com as well as corresponding mobile apps
• Collaborate with Manager, Social Media on Oilers social media content & leads overall strategy
• Evolve the mobile strategy for Oilers, Rogers Place & ICE District, including not only mobile apps but also ensuring the functionality & ease of use of OEG websites on mobile devices
• Monitor daily website traffic & organizes content in order to maximize traffic based on fan behaviors
• Serve as managing editor for all publications, primarily Oil Country Magazine
• Set appropriate context and prescribed limits for direct reports: Organization framework (e.g. vision, goals, values), Business plans and work plans (e.g. strategic positioning, operational and resource plans), Organization limits (e.g. legal, fiscal, and policy limits), Manager’s personal limits (e.g. hear bad news early and directly, not from others).
• Ensure the application of OEG’s safety practices, policies and procedures by all direct reports.
• Specify the outputs or results expected (e.g. work quantity, quality, and timelines). This includes both current work and improving work processes and methods.
• Provide inputs and/or resources required e.g. people (time & expertise), money (capital & operating budget, and technology and connect to results expected.
• Delegate appropriate authority to direct reports to do required work.
• Be accountable for the output/results of direct reports.
• Support direct reports in using judgement and initiative in doing work.
• Add value to the work of direct reports.
• Provide feedback and coach direct reports to improve their effectiveness; invoke performance improvement plans, if necessary.
• Assess personal effectiveness of direct reports and recommend merit increases.
• Develop talent - provide appropriate development opportunities to direct reports.

Benefits

• 100% Employer Paid Benefits + RSP Matching Program
• Oilers, Oil Kings, and Live Entertainment Ticket Options
• Healthcare and Lifestyle Spending Account Options
• On-Site Parking and Transit Allowance
• On-Site Gym
• Beautiful Office Space located Downtown Edmonton within Rogers Place – with easy access to the LRT!
• Social Work Culture + Employee Events

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree