Senior Manager, Marketing

BDO • Toronto, ON

32d • Hybrid

About The Position

Putting people first, every day BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth. Your Opportunity We are looking for a Senior Marketing Manager to lead Assurance and Business Services & Outsourcing (BSO) marketing for BDO Canada. This national leadership role will drive growth and market visibility for all Assurance and BSO service lines. The successful candidate will have a strong bias to action, be a strategic thinker and effective collaborator who can influence senior stakeholders, manage a team, and bring Assurance and BSO Advisory marketing. This is a replacement role and the successful candidate will own the following responsibilities:

Requirements

• University Degree in Marketing, Communications, Business, or related field.
• Minimum 10–15 years of B2B marketing experience, including several at a manager or senior manager level.
• Demonstrated ability to develop and execute national marketing strategies with measurable business outcomes.
• Strong strategic planning, stakeholder engagement, and project leadership skills.
• Deep understanding of digital marketing, demand generation, and brand positioning in a complex business environment.
• Proven ability to analyze data and insights to shape effective marketing approaches.
• Excellent verbal and written communication skills; confident working with executive-level audiences.
• A collaborative mindset with the ability to manage competing priorities and drive cross-functional alignment.

Nice To Haves

• Experience in professional services with a national firm is an asset.

Responsibilities

• Lead the marketing strategy for BDO Canada’s Advisory service line nationally, aligning with firm-wide priorities.
• Build and maintain trusted advisor relationships with Advisory leadership, proactively identifying opportunities to support business objectives through integrated marketing efforts.
• Develop, oversee, and evaluate multi-channel marketing campaigns designed to reach key client segments, enhance brand awareness, and drive pipeline growth.
• Leverage market insights, competitive intelligence, and performance data to inform and continuously refine marketing strategies and tactics.
• Partner with internal teams and the Marketing Centres of Excellence (COEs) to activate national programs, events, digital content, thought leadership, and communications.
• Ensure all campaigns adhere to BDO brand and messaging standards, building and protecting the firm’s reputation in the market.
• Oversee budget and resource planning, ensuring efficiency and impact across campaigns.
• Lead and mentor a team of marketers, supporting performance, development, and collaboration across business units.
• Champion operational excellence, including streamlined processes, marketing technologies, and agile planning frameworks.
• Foster a diverse, inclusive, and collaborative work culture that encourages innovation and strategic thinking.

Benefits

• We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada.
• We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development.
• We support your achievement of personal goals outside of the office and making an impact on your community.
• Giving back adds up: Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.
• Total rewards that matter: We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market leading personal time off policy. We are committed to supporting your overall wellness beyond working hours and provide reimbursement for wellness initiatives that fit your lifestyle.
• Everyone counts: We believe every employee should have the opportunity to participate and succeed. Through leadership by our Diversity, Equity and Inclusion Leader, we are committed to a workplace culture of respect, inclusion, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity and sexual orientation.
• Flexibility: All BDO personnel are expected to spend some of their time working in the office, at the client site, and virtually unless accommodations or alternative work arrangements are in place. Our model is a blended approach designed to support the flexible needs of our people, the firm and our clients. It’s about creating work experiences that meet everyone’s needs and providing flexibility to adjust when, where and how we work to meet the expectations of our role.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior