Senior Manager, Marketing - Hakkasan Nightclub Las Vegas

Tao Group Hospitality•Las Vegas, NV

10d•Onsite

About The Position

The Senior Manager, Marketing is responsible for developing, executing and analyzing venue-based marketing, nightlife programming and event strategies that align with the organization’s overall objectives, brand standards and financial goals. The Senior Manager, Marketing will be accountable for leading the development and execution of the venue’s annual marketing and event program, including innovative programming ideas, talent recommendations, marketing partnerships, promotional activities, advertising strategies, VIP Host engagement, social media and public relations coordination. This position will lead the execution of events and marketing programs on-site and serve as a strategic partner to Venue Operations and Executive Management. The Senior Manager, Marketing will be highly creative, commercially focused and knowledgeable of the Las Vegas nightlife market, identifying opportunities to drive attendance, increase customer spend, strengthen guest loyalty and develop new sources of business. The Senior Manager, Marketing will have ownership of the venue’s brand positioning and market presence, including monitoring and responding to competitor programming, trends and consumer behavior.

Requirements

Bachelor’s degree in Marketing, Communications, Hospitality, Business or similar discipline
Minimum of five to seven (5-7) years of nightlife, entertainment, hospitality or venue-based marketing experience, with a proven track record of strategic, financial and creative marketing success
Proven experience developing and executing marketing strategies for high-volume nightlife, entertainment or hospitality venues
Strong understanding of the Las Vegas nightlife market, including competitors, consumer trends, talent, media, partnerships and promotional channels
Demonstrated ability to manage budgets, analyze financial and event performance and identify opportunities to drive revenue
Strong leadership, communication, relationship-building and project management skills
Proficient in Windows Microsoft Office, POS Systems, Asana, Oracle knowledge preferred
21+ years of age
Ability to write, read, and verbally communicate
Must have strong problem-solving skills
Excellent written and verbal communication skills required
Ability to work under pressure and meet deadline
Must have good positive energy throughout the day
Must be able to read the computer monitors and print legibly
Must be able to sit and/or stand for extended periods of time
Must be able to move quickly through work and set the pace in the office
Must be able to push and lift up to 25 lbs. with or without assistance
Maintain a professional, neat, and well-groomed appearance adhering to Company standards
Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
Ability to maintain a high level of confidentiality
Ability to handle a fast-paced, busy, and somewhat stressful environment

Nice To Haves

Oracle knowledge preferred

Responsibilities

Create and execute strategic events and nightlife programming based upon the overall Las Vegas calendar, venue history, business needs, target audience and revenue opportunities
Lead the development and execution of annual venue marketing plans in partnership with the Director of Marketing and Venue Leadership
Develop innovative marketing strategies and programming designed to increase attendance, customer spend, repeat visitation and overall venue profitability
Approve advertising, promotional and marketing collateral to ensure alignment with brand standards and strategic objectives
Analyze post-event qualitative and quantitative data, including attendance, revenue, spend and campaign performance, and provide actionable recommendations
Recommend talent and oversee the talent marketing process in partnership with the appropriate internal teams
Manage venue marketing budgets, invoices and financial tracking to ensure effective allocation of resources
Develop and manage client and corporate relationships by engaging organizations attending conferences and identifying opportunities to market the venue to local, national and international businesses
Work closely with the Sponsorship team to leverage and maximize the Company’s sponsorship capabilities and create incremental value for the venue
Work closely with media partners to leverage and maximize event activation opportunities, media exposure and value-added partnerships
Closely monitor competitor programming, venue activities, market trends and consumer behavior to identify opportunities and maintain a competitive position within the Las Vegas nightlife market
Maintain accurate event information and marketing details on event master worksheets, including Event Overviews and One Sheets
Develop event advertising and promotional needs and provide direction to the Marketing Coordinator for execution
Liaise with internal and external Promotions teams, communicate promotional rules and ensure marketing initiatives are effectively executed across all applicable channels
Liaise with VIP Services and Executive Management to maximize pricing, yielding and guest spend opportunities
Own and coordinate event communications across Executive Management, Public Relations, Advertising, Promotions, Social Media, Sponsorships, Clients and Operations
Communicate with select artist management and artists, providing marketing collateral, event information and support as needed
Manage the marketing design process through Asana in partnership with the Design team and ensure creative deliverables meet strategic objectives and deadlines
Lead and oversee event-day marketing execution, ensuring all activations, promotions, branding and guest-facing initiatives are executed successfully
Develop new sources of customers and business through professional networking, strategic partnerships, local business relationships and complementary brand collaborations
Lead the tactical execution of venue brand strategies and ensure consistency across all guest touchpoints
Lead the development of new event and nightlife brands and oversee pre-, during- and post-launch marketing strategies and activities
Conduct market research, including customer insights, competitor analysis and market positioning, to inform venue programming and marketing strategy
Lead re-branding and re-positioning efforts when needed and ensure consistent execution of brand standards
Support Private Events and Guest Services by overseeing marketing assets, collateral and promotional needs
Develop and oversee branded guest experiences that support the venue’s positioning and enhance the overall customer journey
Partner closely with Venue Operations, VIP Services, Entertainment, Promotions, Public Relations, Social Media and other cross-functional teams to ensure alignment and successful execution of marketing initiatives
Provide leadership, direction and mentorship to Marketing team members and support the development of a high-performing venue marketing team
Assist and/or complete additional tasks as assigned