Senior Manager, Marketing Transformation

Honeywell•Charlotte, NC

8d•Hybrid

About The Position

The Senior Manager, Marketing Transformation is a strategic and execution-focused leader responsible for driving initiatives that improve marketing effectiveness, strengthen operational excellence, modernize processes, and enable scalable growth. The role partners with marketing leaders, shared services teams, business stakeholders, and technology partners to turn strategic priorities into programs that deliver measurable business outcomes. The Senior Manager leads cross-functional transformation efforts across marketing operations, processes, tools, governance, analytics, and ways of working. The role establishes foundational capabilities, improves organizational effectiveness, and supports adoption of processes and technologies that enhance marketing performance. The position reports directly to the VP/Chief Marketing Officer and follows a hybrid work schedule from the Charlotte, North Carolina, or Atlanta, Georgia location. Initial priorities include building scalable, centralized marketing capabilities and service models; standardizing processes, tools, methodologies, dashboards, and KPIs; establishing process ownership and governance; and improving quality, speed, consistency, and cost efficiency across marketing operations and shared services. The role also advances operating-model maturity and identifies opportunities to use automation, analytics, AI, and digital marketing technologies to improve performance and customer outcomes. Within the first 12–18 months, the role is expected to establish and drive the marketing transformation roadmap; standardize core processes, governance, and KPIs; improve operational efficiency, cycle times, and service delivery; increase adoption of marketing technologies and AI-enabled capabilities; deliver measurable improvements in productivity, scalability, transparency, and marketing effectiveness; and build a culture of continuous improvement.

Requirements

At least 6 years of progressive experience in marketing transformation, marketing operations, business transformation, strategy execution, operational excellence, consulting, program management, or related disciplines.
Demonstrated success leading cross-functional transformation initiatives within marketing or commercial organizations.
Experience managing complex programs involving multiple stakeholders, processes, and technologies.
Proven track record of delivering measurable business outcomes through process improvement, organizational change, and transformation efforts.
Strong analytical, problem-solving, and project-management skills.

Nice To Haves

Bachelor’s degree in Marketing, Business, Communications, Operations, Technology, or a related field.
Master’s degree, such as an MBA or related advanced degree.
Experience within a global, matrixed organization.
Background in marketing operations, digital transformation, management consulting, or enterprise PMO environments.
Knowledge of marketing operating models, campaign-management processes, content operations, demand generation, and customer-experience programs.
Expertise in process improvement, change management, organizational effectiveness, and program governance.
Experience implementing and optimizing marketing technologies, analytics platforms, automation solutions, and AI-enabled capabilities.
Strong communication, facilitation, stakeholder-management, and executive-presentation skills.
Demonstrated ability to influence without direct authority and drive change across matrixed organizations.

Responsibilities

Lead strategic marketing transformation initiatives that support business priorities and marketing growth objectives.
Develop and execute transformation roadmaps that align marketing processes, technology, data, governance, and operating models.
Simplify, standardize, and optimize processes across marketing functions and shared services teams.
Establish governance frameworks, operating rhythms, and performance-management mechanisms for program execution.
Partner with marketing and business leaders to identify opportunities to improve productivity, efficiency, and customer engagement.
Translate marketing strategy into initiatives with defined milestones, success metrics, and business outcomes.
Develop business cases, implementation plans, and value-realization frameworks for transformation programs.
Manage transformation initiatives from planning through execution, ensuring objectives are achieved on time and within scope.
Identify risks, dependencies, and barriers, and drive mitigation plans and issue resolution.
Build relationships across marketing, sales, IT, analytics, and shared services organizations.
Facilitate stakeholder alignment and decision-making across teams and competing priorities.
Provide data-driven recommendations and actionable insights to support transformation goals.
Influence outcomes and drive execution in a matrixed environment.
Lead change-management activities to support adoption of new processes, tools, and ways of working.
Promote continuous improvement, innovation, collaboration, and accountability.
Develop communications, training, and engagement plans for transformation initiatives.
Measure adoption, business impact, and organizational effectiveness to ensure sustained results.
Build scalable, centralized marketing capabilities and service models.
Standardize marketing processes, tools, methodologies, dashboards, and KPIs.
Establish process ownership, governance structures, and performance-review mechanisms.
Improve quality, speed, consistency, and cost efficiency across marketing operations and shared services.
Drive alignment across campaign management, content operations, digital marketing, creative services, customer engagement, and analytics teams.
Advance marketing operating-model maturity through process optimization and capability development.
Lead cross-functional initiatives that improve efficiency, governance, service delivery, and marketing effectiveness.
Benchmark industry best practices and emerging marketing trends to identify improvement opportunities.
Identify and implement opportunities to leverage automation, analytics, AI, and digital marketing technologies.
Lead project teams and influence stakeholders across the organization to drive outcomes.
Coach and mentor team members and build transformation and change-management capabilities across marketing.
Foster collaboration, accountability, and disciplined execution.
Champion continuous improvement and operational excellence.
Establish and drive the marketing transformation roadmap during the first 12–18 months.
Improve marketing operational efficiency, cycle times, service delivery, technology adoption, productivity, scalability, transparency, and marketing effectiveness.